Skip to main content

Beginner’s Guide To AdSense, Part 2

The Three Components To AdSense Success
Before starting out with a Google AdSense campaign, there are some things which you must learn.  Primary of these are the three prime components of a successful venture in this field.  These three components make or break an AdSense campaign, and if you’re not careful, your websites may not be able to pull the numbers you have come to expect.

These three components come from the following formula for success:

Impressions x CTR x CPC = AdSense earnings

Don’t let the formula above intimidate you.  It’s quite simple, really.  The unfamiliarity of the terms will soon be remedied after this article.

The three components, as you can see from the formula above, determine how much earnings you’re going to gain from the program.  Ultimately, you want your campaign to be self-sufficient and automated.  You want passive income from a source that you can leave behind for a few hours, if not a few days.  For this to happen, you must ensure that the earnings will be consistent, and this can be guaranteed if the components are likewise consistent in their performance.

On Impressions
Impressions refer to the number of page views your website is pulling.  In layman’s terms, the concept of impressions is synonymous with traffic.  The higher the volume of traffic you’re generating for your website, the higher chances you’ll have of gaining a lot of clicks.

There are many traffic generating strategies you can pursue.  They are very easy to learn and implement.  Here are the most popular of these techniques:

* Article marketing, or the distribution of original, high quality articles to article directories, with each article having a link to your website.
* Search engine optimization, both on page and off page, to ensure that your URL will appear prominently in relevant searches.  80% of the traffic you’ll be able to generate for your website will come from the search engines.
* Building your link popularity.  Link popularity refers to the number of links to your website that appear in the World Wide Web.

There are more, of course, which we will be discussing in detail come the next lessons.

On CTR
CTR is an abbreviation of Click Through Rate.  This refers to the percentage of your visitors who actually click on the ads displayed on your web pages.  If you’re pulling 100 visitors per day, and 50 of them click on your ads, then you’d have a 50% CTR.

It goes without saying that the higher your CTR is, the more earnings you can gain from the AdSense program.  Attaining a high CTR should be one of your primary goals in this field.

CTR is often determined by the placement of your ads and your choice of ad types.  Some ad types are simply more clickable than others.  And there are specific places on your web page where they will become more visible and clickable.

On CPC
Of the three components, CPC is the one which is least within your control.  CPC refers to the Cost Per Click, the amount that each click will fetch.  This is more or less pegged.  Some clicks cost a mere cent.  Others cost a couple of dollars.

Indeed, choosing the topics that fetch ads with high CPC will be the apparent solution.  But this is only possible if you’re building a website from scratch, and you’re trying to find a subject that will gain as much earnings.  It is not applicable for existing websites catering to an existing topic that has existing sponsors paying a corresponding amount per click.

Nonetheless, if you can determine the CPC of certain ads, and if you’re just starting to focus on AdSense as a viable income stream, it would work to your advantage if you’d research the going rates for existing ads.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Copy Writing Crash Course - Part 4

Mastering The Emotional Triggers It is a well-established rule in sales that people buy because of their emotions and justify their purchases through logic.  When a mother buys a college plan for her child, it’s because of love.  Thereafter, she will justify the same to answer as a safety precaution against any financial emergencies that can potentially transpire.  When a girl buys a red dress, it’s because she loves how she looks in it.  Later on, she’d say that she was just afraid that the store might run out of stock and she’d forever regret not purchasing it.  When a man buys an 80 inch HD, widescreen television set, it’s because he likes it.  A few days later, he’d convince himself to believe that it’s because television broadcasts are being upgraded to HD quality anyway. Indeed, people buy things because they are emotionally compelled to do so. Performance Marketing Hence, to experience amazing sales, you must learn how to reach your a...
Post a Comment
Read More »

A Day in The Life of An Affiliate Marketer

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.  So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this… Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.  The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates. That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract p...
Post a Comment
Read More »

Why You Should Rate YouTube Videos You Watch

Do you regularly find yourself visiting the YouTube website to watch fun, exciting, and vividly entertaining videos?  If not, you will want to do so, as you will likely find yourself enjoying everything that YouTube has to offer.  If you are already a YouTube visitor, do you currently rate the YouTube videos that you watch or leave comments to the video submitter?  If not, you will want to think about doing so, as there are a number of reasons as to why you should, as well as benefits to doing so. Perhaps, the greatest reason as to why you should rate a YouTube video that you watched or even leave comments to the YouTube member that uploaded it is because it gives the YouTube member in question something to feel good about.  YouTube gives any internet user, someone just like you, the ability to make, upload, and share their videos.  There are some YouTube members who put a lot of thought, time, and hard work into making each and every one of their videos....
Post a Comment
Read More »