Skip to main content

Beginner’s Guide To AdSense, Part 2

The Three Components To AdSense Success
Before starting out with a Google AdSense campaign, there are some things which you must learn.  Primary of these are the three prime components of a successful venture in this field.  These three components make or break an AdSense campaign, and if you’re not careful, your websites may not be able to pull the numbers you have come to expect.

These three components come from the following formula for success:

Impressions x CTR x CPC = AdSense earnings

Don’t let the formula above intimidate you.  It’s quite simple, really.  The unfamiliarity of the terms will soon be remedied after this article.

The three components, as you can see from the formula above, determine how much earnings you’re going to gain from the program.  Ultimately, you want your campaign to be self-sufficient and automated.  You want passive income from a source that you can leave behind for a few hours, if not a few days.  For this to happen, you must ensure that the earnings will be consistent, and this can be guaranteed if the components are likewise consistent in their performance.

On Impressions
Impressions refer to the number of page views your website is pulling.  In layman’s terms, the concept of impressions is synonymous with traffic.  The higher the volume of traffic you’re generating for your website, the higher chances you’ll have of gaining a lot of clicks.

There are many traffic generating strategies you can pursue.  They are very easy to learn and implement.  Here are the most popular of these techniques:

* Article marketing, or the distribution of original, high quality articles to article directories, with each article having a link to your website.
* Search engine optimization, both on page and off page, to ensure that your URL will appear prominently in relevant searches.  80% of the traffic you’ll be able to generate for your website will come from the search engines.
* Building your link popularity.  Link popularity refers to the number of links to your website that appear in the World Wide Web.

There are more, of course, which we will be discussing in detail come the next lessons.

On CTR
CTR is an abbreviation of Click Through Rate.  This refers to the percentage of your visitors who actually click on the ads displayed on your web pages.  If you’re pulling 100 visitors per day, and 50 of them click on your ads, then you’d have a 50% CTR.

It goes without saying that the higher your CTR is, the more earnings you can gain from the AdSense program.  Attaining a high CTR should be one of your primary goals in this field.

CTR is often determined by the placement of your ads and your choice of ad types.  Some ad types are simply more clickable than others.  And there are specific places on your web page where they will become more visible and clickable.

On CPC
Of the three components, CPC is the one which is least within your control.  CPC refers to the Cost Per Click, the amount that each click will fetch.  This is more or less pegged.  Some clicks cost a mere cent.  Others cost a couple of dollars.

Indeed, choosing the topics that fetch ads with high CPC will be the apparent solution.  But this is only possible if you’re building a website from scratch, and you’re trying to find a subject that will gain as much earnings.  It is not applicable for existing websites catering to an existing topic that has existing sponsors paying a corresponding amount per click.

Nonetheless, if you can determine the CPC of certain ads, and if you’re just starting to focus on AdSense as a viable income stream, it would work to your advantage if you’d research the going rates for existing ads.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Things to Know About Affiliate Marketing

Pay Per Lead Digital Marketing The truth behind affiliate marketing is the fact that 90% of affiliates will actually make less than 100$ a month.  Therefore, you shouldn't count on making full time income unless you can get very good at the following: 1. Building a good web site that converts. You can use any professional web design agency as Media Gust for this purpose.  2. Search engine optimization.  You'll need a lot of traffic, as maybe 1 out of 200 visitors will buy your products. SEO can help you get your site  in the search engines so more people will be able to find you. 3. The trial and error of picking the right merchants and learning the correct ways to promote them. Too many people out there assume that affiliate marketing is actually a get rich quick type of program. These types of people will throw up a  couple of banners, then wonder why they never make a single sale or any money at all. How long you'll need to do ...
Post a Comment
Read More »

Using Contests to Promote Your Website

It’s always a race to win visitors.  Marketing strategies are being employed left and right in a constant effort to garner the attention of web users and drive them to our websites.  There are some tried and tested strategies that Internet marketers use, but perhaps, because of the need to innovate, a lot of unconventional ones are also making the rounds. It is not uncommon to find a novel tactic being employed.  But sometimes, the technique so used is so unorthodox that it may even come off as weird to most people.  Though you can’t blame online businessmen for trying, since, as we’ve said, it’s a race to win visitors. Take this for example.  I once chanced upon a website that offered $5 just for signing up.  However, to en-cash the said credits, you would have to become an affiliate and increase your funds to $500.  A cursory look at the products and the jaded Internet marketer would immediately see that it would take at least a year and a...
Post a Comment
Read More »

Beginner’s Guide To AdSense, Improving CTR

It’s not enough that you generate a lot of visitors to your website.  If those visits do not convert into clicks, then your AdSense campaign is doomed.  It’s not automatic that every visitor to your website will click on your ads.  No.  That will be a critical error to assume as such. The simple solution would seem to be: lead visitors into clicking the ads displayed on your pages. But no.  This is not allowed by Google’s TOS.  You will be prohibited from asking your visitors to click on the ads.  The consequences are dire indeed.  Your earnings will be held.  Worse, your account will be terminated. So, how do you improve your click through rate ? Remedy Against Ad Blindness Your number one enemy will be ad blindness, or ad numbness as many people call it.  It seems that visitors have become accustomed to seeing ads displayed on web pages, so much so that they have become immune to them.  Yes, a great majorit...
Post a Comment
Read More »