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Beginner’s Guide To AdSense, Part 3

8 Ways To Build Page Impressions
Traffic is the lifeblood of every online enterprise.  Any veteran internet marketer will tell you this.  But such is doubly true if you’re enrolled with the AdSense program.  The success or failure of your campaign will greatly depend on how many visitors you’ll be able to lead to your web pages.

Without visitors, you won’t have any clicks.  It’s as simple as that.

Traffic is like the fuel to a car, the car being your online business built around AdSense.  You need to supply fuel to the engine to make it run.  It is that vital.  It is that essential.

There are many ways by which you can generate traffic for your website.  Here are 8 of them.

1. On page SEO.  Search engine optimization refers to the tactics employed to make your web pages friendlier to the search engine spiders.  With good SEO practices, you will be in a better position to place high in search engine results.  On page SEO refers to the tactics you can employ on your web pages themselves.  This is focused on the selection and usage of the right keywords.  

2. Off page SEO.  Off page SEO, on the other hand, refers to techniques you can employ outside of your web pages, after they have gone live.  This practice is generally concerned with increasing your link popularity.  With a high link popularity comes a high page rank.  And with a high page rank comes a better chance of landing on the first page of relevant search engine results.

3. Article marketing.  Submitting articles to as many article directories as possible is considered by many as the premiere internet marketing strategy.  With every article you will submit, you are allowed to include a resource box.  This resource box should introduce yourself as the author and should include a link to your website.  Articles are picked up by many websites and even print publications, making you reach a wider audience fast.  Not only that, it will also work wonders for your link popularity.

4. Forum marketing.  Joining online communities relevant to the subject of your website is also a great way to get traffic.  With your account, you are allowed a signature box where you can include your website’s URL.  This signature box will appear in every post you will make.

5. Blog and ping.  Maintaining a blog and updating it regularly is a great way to add some direct and indirect traffic to your main website.  Blogs have their own communities, and because they are excellent and simplified content management systems by themselves, they place highly in search engine results.  Having your URL appear on the entries will give a boost to your link popularity as well as your page rank.  Ping after every entry you publish to have faster results.  Simply use the free tool over at pingomatic .

6. Blog and tag.  Pinging isn’t the only way to maximize your blogging strategy.  Nowadays, user-drive categorization systems are the norm.  Head over at technorati and categorize your blog under the appropriate “tag.”

7. Press releases.  Writing a press release and submitting the same to the many press wires online, such as prweb, is another excellent strategy to use.  Submit a press release announcing the publication of your website or any other campaigns you may initiate and you’d be able to garner traffic from both the World Wide Web and the real world!

8. Offline marketing.  The strategy that is least resorted to, but one of the most efficient, is offline marketing.  You can advertise your website in newspapers, magazines, bumper stickers, t-shirts and the likes.  This will increase awareness for your website and result in a lot of visitors gracing your web pages.
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