When preparing a digital package to sell, do bear in mind that sometimes, a book is judged by its cover. I believe it was Allen Says, administrator of the popular Warrior Forum and one of the acknowledged internet marketing gurus of this millennium, who said that people need to feel that sense of tangibility before they can be confident about a particular digital product.
Such tangibility is best provided by e-book Covers.
Many online businessmen spend hundreds of dollars just to have an e-Cover that will best represent their product. There are times, however, when entrepreneur actually embark on the task of preparing e-Covers by themselves.
Now, e-Covers are quite tricky. There are some intricate considerations to learn before you can create one that is effective for your needs.
Let’s take a look at the following considerations you should always keep in mind when preparing your own e-book Cover.
1. You can’t use just about any graphic file you’ll fancy. There are intellectual property rights that should be respected. Existing images published in the World Wide Web or elsewhere cannot be utilized for your own commercial purposes without the express permission of the creators thereof. Trust me on this. I have seen many graphic artists get into heaps of trouble for using images they are not authorized to use. The best way to go about it is to choose images that are royalty free and are restrictions free. The website sxc.hu serves as a great repository of such freely usable images.
2. Your choice of colors will play a vital role on how efficient your e-Cover will turn out to be. Colors affect mood, hence, they should be chosen wisely. Black, for example, should be reserved for products that are considered elegant, otherwise, the melancholy associated with the color can work against your sales. Stimulating colors such as yellow and red are good choices overall, but there will be times when they will not fit the general design. Also, the tone of the colors should likewise be considered. Navy blue connotes passion and elegance, for example, but sky blue connotes vividness and purity. Choose your colors well.
3. Congruence of colors is essential. Just because you like certain colors doesn’t mean it’s safe to jumble them up in one package. The mixture can be disastrous if you’re not careful. There is no exact science in color combination. Basically, you’d just have to test which colors jive well with one another, given the design you want to implement. The proven rule, however, is to use light colors on dark backgrounds, or dark colors on light backgrounds. The contrast will ensure that none of the elements will be lost in the shuffle.
4. Study the many features of your image editing software. I strongly recommend Adobe Photoshop, what with its abundance of tools that no professional graphic artist should do without. Adobe Photoshop has become the industry standard throughout its market life. Additionally, quite a number of action scripts are available for this program, which will make things easier for you. Action scripts automate certain sequences, eliminating the need for menial chores in the creation process.
5. All the elements should work together towards the goal of the design. As an e-Cover, the aim is to help sell the product. Never lose track of this. Choose your elements, your colors, and your schemes appropriately. Do not pursue an idea which, though it may prove beautiful and catchy, will not help achieve the goal you have set out to accomplish. There will be times when you’ll be tempted to sway from the path you should be taking, but you should always remind yourself that you’re creating an e-Cover to present your product under a more sellable light.
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