Skip to main content

Beginner’s Guide To AdSense, Improving CTR

It’s not enough that you generate a lot of visitors to your website.  If those visits do not convert into clicks, then your AdSense campaign is doomed.  It’s not automatic that every visitor to your website will click on your ads.  No.  That will be a critical error to assume as such.

The simple solution would seem to be: lead visitors into clicking the ads displayed on your pages.

But no.  This is not allowed by Google’s TOS.  You will be prohibited from asking your visitors to click on the ads.  The consequences are dire indeed.  Your earnings will be held.  Worse, your account will be terminated.


Remedy Against Ad Blindness

Your number one enemy will be ad blindness, or ad numbness as many people call it.  It seems that visitors have become accustomed to seeing ads displayed on web pages, so much so that they have become immune to them.  Yes, a great majority of these web users do not pay attention to the ads they see.

Overcoming ad blindness should be one of your primary goals.  And how can this be done?

The number one tactic is to make the ads blend with the web page.  The ads should not appear as distinct areas of your website.  Instead, they should appear as if they are part and parcel of the overall design.

You are given the option to choose the color of the box, the ad texts, and the links.  Do your best to make each element blend well with the rest of the web page.  This will improve your CTR dramatically.

Choose The Right Ad Format

Banners?  Skyscrapers?  Text links?  The choices are many, but not all of them will provide the CTR you need for success.  The fact of the matter is, your CTR is greatly dependent on your choice of ad format.

There is no definitive answer as to what ad format works best.  It really depends on how your web pages are laid out.  However, here are some tips which would help you select the right ad format for your own enterprise:

* If your menu bar is placed in an unconventional area, such as the bottom of the page or the right side thereof, you can try to use text links on the upper portion of the page, or text links on the left panel.  This way, the text links will appear like directors to the other areas of your website.

* Many claim that using banners (468 x 60) and half banners (234 x 60) are more adjustable when it comes to pages that don’t use dividers.

* Medium and large rectangles, on the other hand, are the favorites of many content website owners.  Their positioning is vital.  They must be placed under the title of the article, right before the body thereof, and always at the upper fold of the page so that they will immediately be seen.

Images Or Texts?

One interesting question is whether or not you should use ads with images or ads with pure text.  The answer is quite straightforward: avoid images.

Images have long been associated with advertising, and people by nature stay away from being subjected to sales pitches.  If the ads display images, they’d immediately know it’s an ad and chances are, they won’t click on it.

You wouldn’t want this to happen.

So stick with text ads because with them, your visitors will be compelled to read what they are about, and this can result in more clicks and a higher CTR.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

How to Go Viral with Mini E-Books

If you don't plan to create a tidal wave of viral promotion with your mini e-books, then you might be better off promoting your business with some other form of advertising. This is because mini e-books an extremely powerful viral ability that works in forms of pre-selling, exposure, and trust-building in a way you cannot do through pay-per-click or search engine optimization. Below are some tips on how to go viral with mini e-books: Tip #1 on “How to Go Viral with Mini E-Books”: Upload your mini e-book to as many Bit Torrent-like systems as possible. These systems will allow people from all over the world to download your book, even if they aren't the type of Internet-users who would normally be using e-book directories. This is especially effective as many users of these systems believe they are downloading a product that normally has a cost for free – not a free product. This actually creates additional perceived value, which will give them the incentive ...
Post a Comment
Read More »

Creating Online Business Idea

If you want to look at creating online business ideas, first take a look at what is out there. Within this article today on creating online business ideas, we will help you figure out if your business idea can work and how you can come up with other ways to make money. If you are having trouble creating online business ideas on the Internet that will work, do not despair. That is what this article will be looking at today. When you think of creating online business ideas, these normally can fall under a few broad categories. You can sell through online auctions such as eBay, you can sell tangible goods on the Internet, or you may sell a service to customers. You could also serve as a business to business product or service provider, otherwise known as B2B, and this might be another route you would like to take. If you are having trouble thinking about what you would like to do on the Internet, take a look at a couple of these different websites to help you decide what might...
Post a Comment
Read More »

How Much Money Can I Make With Google Adsense?

How much do you want to make?  How hard do you want to work?  And how much time do you want to spend working the Google Adsense program? These are the questions you must ask yourself in order to answer that question. Look at it this way: how many business opportunities come your way where the only requirement is hard work and the time it takes to work hard?  Not many.  Almost any business venture requires some kind of start-up money. If  your total earnings is showing 0.00 after a week, not to worry.  Keep reading and learning and working.  If however, you’re still showing 0.00 after a month, it may be time to implement some of those optimization tips you’ll find on the Google Adsense Support Site.  Play around with the placement of the ads on your site.  Consider changing the colors.  Look again at the content. Is it interesting?   As with any other business, with the Google Adsense program, the sky is the ...
Post a Comment
Read More »