Skip to main content

Beginner’s Guide To AdSense, Improving CTR

It’s not enough that you generate a lot of visitors to your website.  If those visits do not convert into clicks, then your AdSense campaign is doomed.  It’s not automatic that every visitor to your website will click on your ads.  No.  That will be a critical error to assume as such.

The simple solution would seem to be: lead visitors into clicking the ads displayed on your pages.

But no.  This is not allowed by Google’s TOS.  You will be prohibited from asking your visitors to click on the ads.  The consequences are dire indeed.  Your earnings will be held.  Worse, your account will be terminated.


Remedy Against Ad Blindness

Your number one enemy will be ad blindness, or ad numbness as many people call it.  It seems that visitors have become accustomed to seeing ads displayed on web pages, so much so that they have become immune to them.  Yes, a great majority of these web users do not pay attention to the ads they see.

Overcoming ad blindness should be one of your primary goals.  And how can this be done?

The number one tactic is to make the ads blend with the web page.  The ads should not appear as distinct areas of your website.  Instead, they should appear as if they are part and parcel of the overall design.

You are given the option to choose the color of the box, the ad texts, and the links.  Do your best to make each element blend well with the rest of the web page.  This will improve your CTR dramatically.

Choose The Right Ad Format

Banners?  Skyscrapers?  Text links?  The choices are many, but not all of them will provide the CTR you need for success.  The fact of the matter is, your CTR is greatly dependent on your choice of ad format.

There is no definitive answer as to what ad format works best.  It really depends on how your web pages are laid out.  However, here are some tips which would help you select the right ad format for your own enterprise:

* If your menu bar is placed in an unconventional area, such as the bottom of the page or the right side thereof, you can try to use text links on the upper portion of the page, or text links on the left panel.  This way, the text links will appear like directors to the other areas of your website.

* Many claim that using banners (468 x 60) and half banners (234 x 60) are more adjustable when it comes to pages that don’t use dividers.

* Medium and large rectangles, on the other hand, are the favorites of many content website owners.  Their positioning is vital.  They must be placed under the title of the article, right before the body thereof, and always at the upper fold of the page so that they will immediately be seen.

Images Or Texts?

One interesting question is whether or not you should use ads with images or ads with pure text.  The answer is quite straightforward: avoid images.

Images have long been associated with advertising, and people by nature stay away from being subjected to sales pitches.  If the ads display images, they’d immediately know it’s an ad and chances are, they won’t click on it.

You wouldn’t want this to happen.

So stick with text ads because with them, your visitors will be compelled to read what they are about, and this can result in more clicks and a higher CTR.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Using Keywords In Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA. The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings. If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on th...
Post a Comment
Read More »

4 Essential Ways to Create Instant Affiliate Commissions

One of the easiest ways of starting an online business and earning quick profits is through affiliate marketing. With no website to develop, no product development to achieve, no refunds or customer problems to deal with, this is by far the most effective way of developing your online presence. Affordable Branding Services If you already have your affiliate products and you're working at making more sales, an increase in commissions is the obvious goal of everyone. With more and more products hitting the online market, it's essential to follow some simple yet crucial steps. So what are they?  If you want your affiliate program commissions to take off, literally overnight, these are the steps you need to seriously consider; 1. Do your research and check out the programs you're thinking about promoting. It's pretty obvious that you only want to promote a product that will give you the maximum paycheck in the shortest possible time. The main factors t...
Post a Comment
Read More »

Five Other Marketing Uses for E-books Aside from Selling Them

So you’ve created your own eBook, or have otherwise caused the preparation of the same.  Or maybe you have purchased an already existing eBook with its master resale rights or private label right. Now, you’re contemplating on how much you’re going to sell it to recover your investments.  You’re already thinking about hiring a copywriter to create a sales page, or maybe, you’re even studying the basics of copy-writing to write your own sales copy. But is selling the eBook the best step to take?  Indeed, you may gain some sales, either through your efforts, or through the efforts of your affiliates, but this will be short term profit.  The earnings will only be good for a number of transactions. Here’s an alternative you may decide to take: give away your eBook for free and make it viral. At first glance, you may think of this tactic as dismissive.  After all, where’s the money in giving something away for free, right? Well, such an eBook c...
Post a Comment
Read More »