Skip to main content

Beginner’s Guide To AdSense, Improving CTR

It’s not enough that you generate a lot of visitors to your website.  If those visits do not convert into clicks, then your AdSense campaign is doomed.  It’s not automatic that every visitor to your website will click on your ads.  No.  That will be a critical error to assume as such.

The simple solution would seem to be: lead visitors into clicking the ads displayed on your pages.

But no.  This is not allowed by Google’s TOS.  You will be prohibited from asking your visitors to click on the ads.  The consequences are dire indeed.  Your earnings will be held.  Worse, your account will be terminated.


Remedy Against Ad Blindness

Your number one enemy will be ad blindness, or ad numbness as many people call it.  It seems that visitors have become accustomed to seeing ads displayed on web pages, so much so that they have become immune to them.  Yes, a great majority of these web users do not pay attention to the ads they see.

Overcoming ad blindness should be one of your primary goals.  And how can this be done?

The number one tactic is to make the ads blend with the web page.  The ads should not appear as distinct areas of your website.  Instead, they should appear as if they are part and parcel of the overall design.

You are given the option to choose the color of the box, the ad texts, and the links.  Do your best to make each element blend well with the rest of the web page.  This will improve your CTR dramatically.

Choose The Right Ad Format

Banners?  Skyscrapers?  Text links?  The choices are many, but not all of them will provide the CTR you need for success.  The fact of the matter is, your CTR is greatly dependent on your choice of ad format.

There is no definitive answer as to what ad format works best.  It really depends on how your web pages are laid out.  However, here are some tips which would help you select the right ad format for your own enterprise:

* If your menu bar is placed in an unconventional area, such as the bottom of the page or the right side thereof, you can try to use text links on the upper portion of the page, or text links on the left panel.  This way, the text links will appear like directors to the other areas of your website.

* Many claim that using banners (468 x 60) and half banners (234 x 60) are more adjustable when it comes to pages that don’t use dividers.

* Medium and large rectangles, on the other hand, are the favorites of many content website owners.  Their positioning is vital.  They must be placed under the title of the article, right before the body thereof, and always at the upper fold of the page so that they will immediately be seen.

Images Or Texts?

One interesting question is whether or not you should use ads with images or ads with pure text.  The answer is quite straightforward: avoid images.

Images have long been associated with advertising, and people by nature stay away from being subjected to sales pitches.  If the ads display images, they’d immediately know it’s an ad and chances are, they won’t click on it.

You wouldn’t want this to happen.

So stick with text ads because with them, your visitors will be compelled to read what they are about, and this can result in more clicks and a higher CTR.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Things to Know About Affiliate Marketing

Pay Per Lead Digital Marketing The truth behind affiliate marketing is the fact that 90% of affiliates will actually make less than 100$ a month.  Therefore, you shouldn't count on making full time income unless you can get very good at the following: 1. Building a good web site that converts. You can use any professional web design agency as Media Gust for this purpose.  2. Search engine optimization.  You'll need a lot of traffic, as maybe 1 out of 200 visitors will buy your products. SEO can help you get your site  in the search engines so more people will be able to find you. 3. The trial and error of picking the right merchants and learning the correct ways to promote them. Too many people out there assume that affiliate marketing is actually a get rich quick type of program. These types of people will throw up a  couple of banners, then wonder why they never make a single sale or any money at all. How long you'll need to do ...
Post a Comment
Read More »

Using Contests to Promote Your Website

It’s always a race to win visitors.  Marketing strategies are being employed left and right in a constant effort to garner the attention of web users and drive them to our websites.  There are some tried and tested strategies that Internet marketers use, but perhaps, because of the need to innovate, a lot of unconventional ones are also making the rounds. It is not uncommon to find a novel tactic being employed.  But sometimes, the technique so used is so unorthodox that it may even come off as weird to most people.  Though you can’t blame online businessmen for trying, since, as we’ve said, it’s a race to win visitors. Take this for example.  I once chanced upon a website that offered $5 just for signing up.  However, to en-cash the said credits, you would have to become an affiliate and increase your funds to $500.  A cursory look at the products and the jaded Internet marketer would immediately see that it would take at least a year and a...
Post a Comment
Read More »