Have Your Own Voice Through Creating Special Reports

You're probably searching for additional revenue streams to keep your business solid and secure in this contracting economy and uncertain world. Producing specialized content for sale is one of the fastest, most reliable methods of making extra income fast. Writing a "white paper" or a special report, is a great way to set yourself up as an expert in your field, and share valuable information with your prospects.

You may already have most of the ingredients for an e-book or special report in your files or archives. Find out which ingredients make customers willing to pay you for material available from other sources, and what elements you should include in your digital marketing copy to spark their interest in buying now.

Here are the steps to take when writing your special report:

Have your end goal in mind before you start.
Do you want to find a way to increase sales, while reducing your cost to acquire those sales?
Who are you trying to impress and what is important to them?
What distribution method will be best?
How many people do you want to impact with this report?
Make sure the layout of your special report looks pleasing, and is very easy to read.
Keep in mind that it’s basically salesmanship in print.
Keep your facts accurate, very brief and to the point. The denser your information, the more valuable and more likely to keep the interest of your reader.
Write an attention getting headline. 95% of your readers will decide if they will read your special report based totally on your headline, so make it great and make it benefit driven.

Get it on the web. When emailing others, include your white paper URL in your SIG line of your Email or include the URL when promoting your special report on Email discussion lists.

Comments

Beginner’s Guide To AdSense, Improving CTR

It’s not enough that you generate a lot of visitors to your website. If those visits do not convert into clicks, then your AdSense campaign is doomed. It’s not automatic that every visitor to your website will click on your ads. No. That will be a critical error to assume as such. The simple solution would seem to be: lead visitors into clicking the ads displayed on your pages. But no. This is not allowed by Google’s TOS. You will be prohibited from asking your visitors to click on the ads. The consequences are dire indeed. Your earnings will be held. Worse, your account will be terminated. So, how do you improve your click through rate ? Remedy Against Ad Blindness Your number one enemy will be ad blindness, or ad numbness as many people call it. It seems that visitors have become accustomed to seeing ads displayed on web pages, so much so that they have become immune to them. Yes, a great majorit...

Copy Writing Crash Course - Part 7

Copy Writing Do’s And Don'ts Just like with any craft, there are do’s and don’ts in copy writing. These are to be expected. Copy writing, after all, is a very sensitive undertaking. The difference between a sale and a lost visitor can boil down to the use of a single word, and that’s not an exaggeration. Because of this, certain rules have been established so that budding copywriters won’t have to trek a more perilous path. With these guidelines, the process is simplified. You won’t have to go through trial and error. You’d know what to avoid before venturing in this field. And you’d know what to aim for while honing your trade. Digital Performance Marketing Agency Copy Writing Do’s 1. Introduce yourself and your business well. With a brick and mortar establishment, establishing relationships with your prospects can be easier. You can meet them face to face. They’d get to know who you are and you’d g...

Copy Writing Crash Course - Part 2

Modeling And Learning If we are to be witty about it, learning copy writing is not only about the “writing.” A good part of it is also about the “copy.” By “copy,” I mean the act of imitating or mimicking something that is already in existence. No, I don’t mean that you should become a fraud and steal ideas left and right. Performance Marketing Agency What I want to say is that you should take time to study excellent sales copies, learn the methods that are used, and develop your own style by patterning your thought processes in accordance with the ideas behind proven sales letters. This is what copywriters have labeled as modeling. And it is not something that is limited to novices to the craft. Even veteran copywriters practice the same. The importance of modeling cannot be undermined. Modeling can help anyone upgrade their skills. Why Is Modeling Important? The greatest sculptors in history needed human models to copy....

Digital Marketing Sparks

Search This Blog