Skip to main content

How To Publish Your Own E-Book

When it comes to the challenge of writing an eBook, you are given two options: whether to write the eBook yourself; or whether to hire someone to write the same for you.

If you are possessed with great writing skills and if you have the time for such an undertaking, then by all means, write the eBook yourself.  This is the ideal scenario.  After all, this is the case where you will have full control over how the finished product will appear.

But if you don’t have the flair for writing, or if you don’t have the time for such a job, then it will be best to hire someone to do the writing for you.  This is called outsourcing, and it is a fast growing industry within the internet marketing industry.

Outsourcing refers to the contracting of outside help to fulfill some functions of your business.  Such service is provided by what we call as freelancers.  A freelancer who will do the writing chores for you is called a ghostwriter.  He is tagged as such because he will be like a ghost who writes… confidentiality is guaranteed and all the rights – ALL THE RIGHTS – to the finished product shall accrue to you.  This means that you can claim to be the author of the work, and for all intents and purposes, such statement should be held as true.

Finding A Ghostwriter

The best places where you can find great ghostwriters are through the established outsourcing websites like www.rentacoder.com , www.elance.com and www.getafreelancer.com .

Be forewarned, however, that finding a suitable ghostwriter is a process of train and error.  Often, you will have to try out different freelancers to get the one perfect for your expectations.  This is a process that every online business that resorts to outsourcing, unfortunately, has to go through.

It is important that, once you find the ghostwriter best suited for the job, that you keep him.  Contact him outside the confines of the outsourcing websites.  Hire him on a regular basis if needed.  He will save you a lot of time (and money) because you already know what he’s capable of.

Instructions Make Or Break Outsourcing

The downside of outsourcing is that you cannot monitor the progress of the work 24 hours a day, 7 days a week.  Basically, once you have assigned the project to a ghostwriter, it’s going to be a gamble most of the time.  Will he submit excellent work?  Or will he deliver a sub par product?  Only time will tell.

Hence, we arrive at the most important component of the outsourcing process: your instructions.

The freelancer will accomplish the tasks assigned based on the specifications you have given.  If your specifications are clear, unambiguous and unequivocal, there is no reason why the freelancer won’t be able to deliver a product that is in accordance with what you have in mind.

It is very, very important that you take some time to lay out simple, clear and easy to understand instructions for the freelancer to follow.  Better yet, always remind him or her that the communication lines are open, and if he or she has questions about the project, he or she should contact you as soon as possible.

Agreements Are Your Guarantees

Most online businessmen use written agreements to ensure that their rights are protected.  You may want to pursue this route as well.  Agreements of this nature often include the following:
  • Indemnification for the principal in case of fraud committed by the freelancer during the preparation of the deliverable.
  • Confidentiality of the transaction.
  • Most importantly, that ALL rights over the end product/s shall be transferred to the principal upon delivery or upon completion of the transaction.


Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Start Viral Marketing Campaigns Using E-books

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website. Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.  Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family. Before you know it the E-book is spreading across the Internet li...
Post a Comment
Read More »

Copy Writing Crash Course - Part 4

Mastering The Emotional Triggers It is a well-established rule in sales that people buy because of their emotions and justify their purchases through logic.  When a mother buys a college plan for her child, it’s because of love.  Thereafter, she will justify the same to answer as a safety precaution against any financial emergencies that can potentially transpire.  When a girl buys a red dress, it’s because she loves how she looks in it.  Later on, she’d say that she was just afraid that the store might run out of stock and she’d forever regret not purchasing it.  When a man buys an 80 inch HD, widescreen television set, it’s because he likes it.  A few days later, he’d convince himself to believe that it’s because television broadcasts are being upgraded to HD quality anyway. Indeed, people buy things because they are emotionally compelled to do so. Performance Marketing Hence, to experience amazing sales, you must learn how to reach your a...
Post a Comment
Read More »

A Day in The Life of An Affiliate Marketer

Being in the affiliate marketing business is not that hard now with the internet at your disposable. It is much easier now compared to the days when people have to make use of the telephones and other mediums of information just to get the latest updates on the way their program is coming along.  So with technology at hand, and assuming that the affiliate is working from home, a day in his or her life would sound something like this… Upon waking up and after having breakfast, the computer is turned on to check out new developments in the network. As far as the marketer is concerned there might be new things to update and statistics to keep track on.  The site design has to be revised. The marketer knows that a well-designed site can increase sign ups from visitors. It can also help in the affiliate’s conversion rates. That done, it is time to submit the affiliate program to directories that lists affiliate programs. These directories are means to attract p...
Post a Comment
Read More »