Skip to main content

How To Publish Your Own E-Book

When it comes to the challenge of writing an eBook, you are given two options: whether to write the eBook yourself; or whether to hire someone to write the same for you.

If you are possessed with great writing skills and if you have the time for such an undertaking, then by all means, write the eBook yourself.  This is the ideal scenario.  After all, this is the case where you will have full control over how the finished product will appear.

But if you don’t have the flair for writing, or if you don’t have the time for such a job, then it will be best to hire someone to do the writing for you.  This is called outsourcing, and it is a fast growing industry within the internet marketing industry.

Outsourcing refers to the contracting of outside help to fulfill some functions of your business.  Such service is provided by what we call as freelancers.  A freelancer who will do the writing chores for you is called a ghostwriter.  He is tagged as such because he will be like a ghost who writes… confidentiality is guaranteed and all the rights – ALL THE RIGHTS – to the finished product shall accrue to you.  This means that you can claim to be the author of the work, and for all intents and purposes, such statement should be held as true.

Finding A Ghostwriter

The best places where you can find great ghostwriters are through the established outsourcing websites like www.rentacoder.com , www.elance.com and www.getafreelancer.com .

Be forewarned, however, that finding a suitable ghostwriter is a process of train and error.  Often, you will have to try out different freelancers to get the one perfect for your expectations.  This is a process that every online business that resorts to outsourcing, unfortunately, has to go through.

It is important that, once you find the ghostwriter best suited for the job, that you keep him.  Contact him outside the confines of the outsourcing websites.  Hire him on a regular basis if needed.  He will save you a lot of time (and money) because you already know what he’s capable of.

Instructions Make Or Break Outsourcing

The downside of outsourcing is that you cannot monitor the progress of the work 24 hours a day, 7 days a week.  Basically, once you have assigned the project to a ghostwriter, it’s going to be a gamble most of the time.  Will he submit excellent work?  Or will he deliver a sub par product?  Only time will tell.

Hence, we arrive at the most important component of the outsourcing process: your instructions.

The freelancer will accomplish the tasks assigned based on the specifications you have given.  If your specifications are clear, unambiguous and unequivocal, there is no reason why the freelancer won’t be able to deliver a product that is in accordance with what you have in mind.

It is very, very important that you take some time to lay out simple, clear and easy to understand instructions for the freelancer to follow.  Better yet, always remind him or her that the communication lines are open, and if he or she has questions about the project, he or she should contact you as soon as possible.

Agreements Are Your Guarantees

Most online businessmen use written agreements to ensure that their rights are protected.  You may want to pursue this route as well.  Agreements of this nature often include the following:
  • Indemnification for the principal in case of fraud committed by the freelancer during the preparation of the deliverable.
  • Confidentiality of the transaction.
  • Most importantly, that ALL rights over the end product/s shall be transferred to the principal upon delivery or upon completion of the transaction.


Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

6 Search Engine Optimization Techniques

Search engine optimization is important for getting a higher ranking on search engines. Nevertheless, it is a tough job and can be costly if you hand it to search engine optimization companies to take care of your website for you. Digital Marketing Agency Some large companies pay hundreds of thousands of dollars just to get their websites to rank higher in the large search engines like Google, Yahoo and MSN. Of course, you can definitely choose to do it all by yourself – which is great by optimizing these 6 things on your website: 1. Title Tag The title tag is the most powerful on-site search engine optimization you have, so use it creatively. What you place in the title tag should only be exact keywords you used for the web page that you are trying to optimize. Every single web page should have its own title tag. 2. Alt Tag The Alt tag is the texts for a picture. When you roll-over your mouse onto a picture and it shows some texts, you’re seeing an alt tag. You s...
Post a Comment
Read More »

How to Play The HYIP Game

High Yield Investment Programs, or HYIPs, are online investment opportunities that yield high profit, but always at the cost of great risks.  With HYIPs, you’ll be given the chance to invest a relatively large amount of money, with the promise that your investment will return with substantial profit at a very short period of time. Digital Marketing Agency Why are HYIPs considered high risk investments, then? It’s because the very promise of profitable ROI is often broken.  With all the anonymity present on the internet, it’s easy to pull off a scam.  Of course, a little due diligence will help you avoid the fraudulent offers, but the profit promised by HYIPs is often too big to ignore.   Take for example a recent HYIP that asked investors to send an amount of eGold value to a certain account, with the promise that the same value will be returned, plus 50%, after ten days.  You won’t have to do anything.  All you have to do is to send ...
Post a Comment
Read More »

Five Other Marketing Uses for E-books Aside from Selling Them

So you’ve created your own eBook, or have otherwise caused the preparation of the same.  Or maybe you have purchased an already existing eBook with its master resale rights or private label right. Now, you’re contemplating on how much you’re going to sell it to recover your investments.  You’re already thinking about hiring a copywriter to create a sales page, or maybe, you’re even studying the basics of copy-writing to write your own sales copy. But is selling the eBook the best step to take?  Indeed, you may gain some sales, either through your efforts, or through the efforts of your affiliates, but this will be short term profit.  The earnings will only be good for a number of transactions. Here’s an alternative you may decide to take: give away your eBook for free and make it viral. At first glance, you may think of this tactic as dismissive.  After all, where’s the money in giving something away for free, right? Well, such an eBook c...
Post a Comment
Read More »