When it comes to the challenge of writing an eBook, you are given two options: whether to write the eBook yourself; or whether to hire someone to write the same for you.
If you are possessed with great writing skills and if you have the time for such an undertaking, then by all means, write the eBook yourself. This is the ideal scenario. After all, this is the case where you will have full control over how the finished product will appear.
But if you don’t have the flair for writing, or if you don’t have the time for such a job, then it will be best to hire someone to do the writing for you. This is called outsourcing, and it is a fast growing industry within the internet marketing industry.
Outsourcing refers to the contracting of outside help to fulfill some functions of your business. Such service is provided by what we call as freelancers. A freelancer who will do the writing chores for you is called a ghostwriter. He is tagged as such because he will be like a ghost who writes… confidentiality is guaranteed and all the rights – ALL THE RIGHTS – to the finished product shall accrue to you. This means that you can claim to be the author of the work, and for all intents and purposes, such statement should be held as true.
Finding A Ghostwriter
The best places where you can find great ghostwriters are through the established outsourcing websites like www.rentacoder.com , www.elance.com and www.getafreelancer.com .
Be forewarned, however, that finding a suitable ghostwriter is a process of train and error. Often, you will have to try out different freelancers to get the one perfect for your expectations. This is a process that every online business that resorts to outsourcing, unfortunately, has to go through.
It is important that, once you find the ghostwriter best suited for the job, that you keep him. Contact him outside the confines of the outsourcing websites. Hire him on a regular basis if needed. He will save you a lot of time (and money) because you already know what he’s capable of.
Instructions Make Or Break Outsourcing
The downside of outsourcing is that you cannot monitor the progress of the work 24 hours a day, 7 days a week. Basically, once you have assigned the project to a ghostwriter, it’s going to be a gamble most of the time. Will he submit excellent work? Or will he deliver a sub par product? Only time will tell.
Hence, we arrive at the most important component of the outsourcing process: your instructions.
The freelancer will accomplish the tasks assigned based on the specifications you have given. If your specifications are clear, unambiguous and unequivocal, there is no reason why the freelancer won’t be able to deliver a product that is in accordance with what you have in mind.
It is very, very important that you take some time to lay out simple, clear and easy to understand instructions for the freelancer to follow. Better yet, always remind him or her that the communication lines are open, and if he or she has questions about the project, he or she should contact you as soon as possible.
Agreements Are Your Guarantees
Most online businessmen use written agreements to ensure that their rights are protected. You may want to pursue this route as well. Agreements of this nature often include the following:
- Indemnification for the principal in case of fraud committed by the freelancer during the preparation of the deliverable.
- Confidentiality of the transaction.
- Most importantly, that ALL rights over the end product/s shall be transferred to the principal upon delivery or upon completion of the transaction.
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