You've probably already determined that giving away a mini e-book sounds like a good idea. You know that it is an excellent means of getting traffic and also a means to get exposure for your business or for your other products.
But what is the secret that makes people give your mini e-book willingly? For the most part, people don't spend their time giving away free things, even if they don't have to pay them. This is especially true for business owners, who would make some of your best potential partners. They spend time doing things that are profitable for them – not things that are profitable for you, which is why you must build in some sort of reciprocity into your mini e-books. And that is the secret that makes people give your mini e-book willingly to other people.
One type of reciprocity you can build into your mini e-book is re-branding. This allows people who downloaded your e-book to change the affiliate links inside of the book, so they can get credit for all of the sales they generate. This will give people a powerful incentive to redistribute your book.
Another secret that makes people give your mini e-book willingly to other people is pre-created advertisements. This takes a good amount of the work out of promoting your e-book. Since many cannot write well or do not feel comfortable doing so, your offer will be far more attractive if they don't have to do any additional work. For instance, if they can simply upload the book to their site, slap a pre-made advertisement onto the forum signature, and then go post.
The last secret that makes people give your mini e-book willingly to other people involves using contests. For instance, you could offer to pay the person who makes the most referrals $200. This will give everyone the incentive to promote your e-book in emails, to friends, on forums, on blogs, and on their own websites. Additionally, it will generate interest in your site from Internet marketers, who might be interested in joining future competitions.
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