Skip to main content

All About Social Bookmarking Websites and Their Marketing Benefits

Time is changing in the internet marketing landscape. Whereas before, online businessmen tried their best to keep abreast of the latest strategies that will help them place their websites in beneficial positions in relevant search engine results, nowadays, they are trying out some new tactics that are completely different from their predecessors.

Media Gust
The trend in this day and age, you see, is veering away from the rather mechanical operations of search engines, and leaning towards the more accurate and humanized features of user-driven indexing systems.

Did you get lost somewhere in that statement?

Such is but natural.  You see, current trends are dealing with new technology and new approaches that a significant adjustment must be made in terms of the online marketer’s mindset as well as the skills required to make it big in these changing times.

The Death Of SEO

Search engine optimization, or SEO, has dominated the Internet marketing industry for many years.  It has been said that 80% of the traffic that can be generated for our online business will come from the search engines.  Hence, getting a good position in search engine results pages (SERPs) has become the Holy Grail for most online businessmen.

But search engines are not without faults.  

Search engines rely on spiders – robotic little creatures – to crawl through each and every single page in the World Wide Web.  Thereafter, these spiders will index the pages according to the algorithms prescribed by the search engines.

Everything is automated.  It’s either black or white.  There are no gray areas.  Hence, it can’t be helped that some pages will be placed in categories different from what the publisher has intended.

Trend Towards User-Driven Indexing Systems

User-driven indexing systems, on the other hand, allow the users themselves to classify websites under appropriate tags.  The application of human discernment makes this approach more reliable and more credible for many people.  After all, human eyes saw those pages.  And the human mind processed their content and indexed them appropriately.

Social bookmarking websites are the most popular kinds of user-driven indexing systems.  There are a lot of these in existence today, and judging from their page ranks, they are widely visited pages.  The most renowned of these social bookmarking websites are www.furl.com , www.technorati.com , www.del.icio.us , www.del.irio.us and www.feedmarker.com.

Social Bookmarking Websites, Explained

What are social bookmarking websites, exactly?

While viewing web pages on your browser, you may have noticed a feature that will allow you to save a particular URL under your “My Favorites” folder.  Click on the “Add To Favorites” button and you’ll be able to save the URL on your hard drive.  This process is called bookmarking.  The saved URL is called a bookmark.

Social bookmarking websites work the same way.  But instead of saving a URL on your hard drive, you’ll be able to save it on a web server, under an appropriate tag. 

If you visit a dog grooming website, for example, and you liked it a lot, you can save the URL under the tag “dog” or “dog grooming,” in the space provided by any social bookmarking website.

What makes social bookmarking websites stand out is that you can share your list of indexed sites with other people.  They may be looking for information about dogs, and your list can help them out a lot.

Marketing Advantages Of Social Bookmarking Websites

This relatively new technology presents a lot of useful possibilities for an online businessman:

* Experts predict that social bookmarking will soon replace search engines as the information finding process of choice by most Internet users.  The best way to capitalize on this emerging phenomenon is by starting to position your online business using its features as early as today.

* Social bookmarking can easily be manipulated.  You can place your own websites in favorable positions without having to go through the whims of search engine algorithms.

* Tags are beginning to establish an inter-connectivity that reaches many platforms and many channels.  Social bookmarking websites can easily become the launch pad for your conquest of specific tags… which are considered as the “keywords for the new millennium.”

The new generation of internet marketing strategies starts with social bookmarking websites.  Master this particular channel and you’re sure to garner an avalanche of traffic from sources which were once unknown.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

4 Essential Ways to Create Instant Affiliate Commissions

One of the easiest ways of starting an online business and earning quick profits is through affiliate marketing. With no website to develop, no product development to achieve, no refunds or customer problems to deal with, this is by far the most effective way of developing your online presence. Affordable Branding Services If you already have your affiliate products and you're working at making more sales, an increase in commissions is the obvious goal of everyone. With more and more products hitting the online market, it's essential to follow some simple yet crucial steps. So what are they?  If you want your affiliate program commissions to take off, literally overnight, these are the steps you need to seriously consider; 1. Do your research and check out the programs you're thinking about promoting. It's pretty obvious that you only want to promote a product that will give you the maximum paycheck in the shortest possible time. The main factors t...
Post a Comment
Read More »

Things to Know About Affiliate Marketing

Pay Per Lead Digital Marketing The truth behind affiliate marketing is the fact that 90% of affiliates will actually make less than 100$ a month.  Therefore, you shouldn't count on making full time income unless you can get very good at the following: 1. Building a good web site that converts. You can use any professional web design agency as Media Gust for this purpose.  2. Search engine optimization.  You'll need a lot of traffic, as maybe 1 out of 200 visitors will buy your products. SEO can help you get your site  in the search engines so more people will be able to find you. 3. The trial and error of picking the right merchants and learning the correct ways to promote them. Too many people out there assume that affiliate marketing is actually a get rich quick type of program. These types of people will throw up a  couple of banners, then wonder why they never make a single sale or any money at all. How long you'll need to do ...
Post a Comment
Read More »

The Domain Name Speculation Game - How to Earn From Domain Names

You may have an idea about how the stock market works.  It’s 80% about speculation – educated speculation, that is.  It’s a matter of predicting which companies will perform well, and which stocks would rise in value.  It’s a matter of selling when it’s hot, and buying when it’s not. Digital Marketing The same principles apply with domain names. Indeed, you could earn from registering, and eventually selling, domain names.  How much?  Some domain names sell for $2,000 to $5,000.  The domain name www.business.com is said to have been sold for $5,000,000.  Are these statistics encouraging enough? Read on, dear friend… The Price Is Right The price that a domain name would sell for depends on a lot of things: * How great is the need of the party who desires the domain name?  If you’re dealing with a big multinational company named Benson Pharmaceutical, for example, and you have previously registered the name bensonphar...
Post a Comment
Read More »