Using Videos in Viral Marketing

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.

Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.

Whatever you come up with, don't forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

Also, if you've made a video the impact will be better if you send the clip as an attachment rather than stream it. It's cheaper and, if you're not hosting it, it's more viral, too.

Comments

The Many Marketing Splendors Of Online Videos

Videos are the next big thing in internet marketing. And fortunately for us, “next” means “NOW.” If 2004 was heralded as the year for article marketing, and 2005 was pronounced as the year of the blog and ping technique, then viral videos are slowly laying their claim on 2006, and on the foreseeable future for that matter. The Many Advantages Of Online Videos There are many reasons for this. First, because more than 50% of households all over the world access the internet through faster connections these days, making it possible to download big files with speed and ease, online videos have become more than just novelties in the modern world. Unlike two or three years ago when a vast majority of internet users were still stuck with 56K modems or – heaven forbid – slower connections, today’s online audience have started to demand better quality content because of the new and improved channels available for them. Performance Marketing Agency Second, ...

Five Other Marketing Uses for E-books Aside from Selling Them

So you’ve created your own eBook, or have otherwise caused the preparation of the same. Or maybe you have purchased an already existing eBook with its master resale rights or private label right. Now, you’re contemplating on how much you’re going to sell it to recover your investments. You’re already thinking about hiring a copywriter to create a sales page, or maybe, you’re even studying the basics of copy-writing to write your own sales copy. But is selling the eBook the best step to take? Indeed, you may gain some sales, either through your efforts, or through the efforts of your affiliates, but this will be short term profit. The earnings will only be good for a number of transactions. Here’s an alternative you may decide to take: give away your eBook for free and make it viral. At first glance, you may think of this tactic as dismissive. After all, where’s the money in giving something away for free, right? Well, such an eBook c...

How to Promote Your Own Information Product

Creating your own information product is not enough to ensure monstrous profit from the World Wide Web. You have to learn how to market the same. The operative word in Internet Marketing, after all, is still “ marketing .” Here are some strategies that are sure to help you increase your earnings by boosting the sales rate of your information product… 1. Gaining affiliates. If you’re selling something in the world wide web without seeking the help of affiliates, then there’s something wrong with your marketing strategy. Worse, you’re losing thousands, if not millions of dollars, in revenue. Why? Because utilizing affiliates is the quickest and most efficient way of gaining a prominent presence in the World Wide Web. Affiliates will get your business message across a wide audience. And since they’ll be promoting your product via an affiliate link you’ll provide, leading to central sales page where you can convert visitors into s...

Digital Marketing Sparks

Search This Blog