Digital Marketing Sparks

Believe it or not, the success of your online marketing success is greatly dependent on the overall design of your website.  After all, your website would be the primary carrier of your business message in cyberspace, hence, on its shoulders rest the willingness of your visitors to trust whatever it is you will be selling. Let’s put it this way… John Doe wants some information on dog grooming techniques.  He hops from one website to the next, hoping to discover what he is looking for.  He encounters website A.  Website A is filled with uneven space partitions, a confusing navigation bar, and endless links pointing to other pages that he is not interested with. What do you think John Doe would do?  Stay, when he could easily skip to another website with a click on his mouse? What if John Doe eventually discovers website B.  Website B is simply formatted.  The information is right there, in front of him to digest.  Website B has ...

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities . However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering. The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?  There are three main ways to achieve this. They are: 1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.  2. ...

Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.  Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.  Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best. On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite succe...

Spamming chat rooms or instant messaging systems with undifferentiated marketing messages is certainly not a very good idea. But if they are used the right way, these channels can be great to communicate with the market - especially to establish a dialogue with customers.  Have you ever been to a chat room and posted a message. If you have then you may learn some free web-advertising secrets on how to market your products and service in chat rooms. Chat rooms are usually broken into categories. You will need to find the right chat room where your targeted audience would gather. If there isn’t one, them you may need to create one. It will be of no use to create one that is obviously for the sole purpose of selling your product or service. Rather, it needs to attract people who would be interested in your product or service. For example: If you sell garden products, your chat room should be on the subject of gardening and not the brand name of the products you sell....

In order to be successful using forums to do viral marketing there are some things that are required.   Do Your Homework: Prior to joining any forum, you must do some research. 1. Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of forums could apply….everything from holistic medicine to stay-at-home moms.  2. Choose popular forums.  There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this. 3. Choose forums that allow sig tags.  If it’s possible read the rules before joining and pay attention to them. Your time is important, too.  It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining. After You Have Joined: OK…you have chosen two or three...

A study by Sharpe Partners, an interactive marketing agency , revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products. The study generated some interesting results regarding the type of content that is most often forwarded, as well.  The most popular content is humorous material. The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign.  Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh. They are a lot more likely to hit the forward button...

Do you enjoy using the internet as a source of entertainment?  If you do, there is a good chance that you know what YouTube is.  In fact, you may even be an active member of the YouTube community, as millions of internet users are.  With so many YouTube member and site visitors, there are many individuals who wonder what exactly it is about YouTube that makes it so popular.  If you are one of those individuals, you will want to read on to figure out just why. Perhaps, the greatest reason why YouTube is so popular is because all that you can do on the website.  For instance, if are looking for entertainment, you can choose from an unlimited number of YouTube videos, many of which you are sure to love.  If you want to do more than just watch YouTube videos, you can even make your own.  YouTube allows all registered member to post an unlimited number of videos on their website.  Whether you want to create a video blog, a comedy skit, or an ed...

Do you enjoy watching videos online or even uploading and sharing your own videos with other internet users?  If you do, you will need to be on the lookout for websites that are known as video sharing websites.  These types of websites are ones that allow internet users to watch videos they have stored on their websites and they often allow internet users, just like you, to share their own videos. When it comes to finding a video sharing website to use, you will see that you have a number of different options. One of the most popular and most well-known video sharing websites is that of YouTube.  It is not uncommon for YouTube to be discussed at your school, work, or even on your local news! Yes, that is how popular YouTube is.  If you are interested in viewing online videos, you will find that YouTube is your best chance for finding what you want, as they have an immeasurable number of videos hosted on their online website.  Also, if you register for a ...

Do you regularly find yourself visiting the YouTube website to watch fun, exciting, and vividly entertaining videos?  If not, you will want to do so, as you will likely find yourself enjoying everything that YouTube has to offer.  If you are already a YouTube visitor, do you currently rate the YouTube videos that you watch or leave comments to the video submitter?  If not, you will want to think about doing so, as there are a number of reasons as to why you should, as well as benefits to doing so.   Perhaps, the greatest reason as to why you should rate a YouTube video that you watched or even leave comments to the YouTube member that uploaded it is because it gives the YouTube member in question something to feel good about.  YouTube gives any internet user, someone just like you, the ability to make, upload, and share their videos.  There are some YouTube members who put a lot of thought, time, and hard work into making each and every one of th...

Do you regularly find yourself visiting the YouTube website to watch fun, exciting, and vividly entertaining videos?  If not, you will want to do so, as you will likely find yourself enjoying everything that YouTube has to offer.  If you are already a YouTube visitor, do you currently rate the YouTube videos that you watch or leave comments to the video submitter?  If not, you will want to think about doing so, as there are a number of reasons as to why you should, as well as benefits to doing so. Perhaps, the greatest reason as to why you should rate a YouTube video that you watched or even leave comments to the YouTube member that uploaded it is because it gives the YouTube member in question something to feel good about.  YouTube gives any internet user, someone just like you, the ability to make, upload, and share their videos.  There are some YouTube members who put a lot of thought, time, and hard work into making each and every one of their videos....

Are you looking to use the internet as a source of entertainment?  With high movie renting costs, cable costs, and satellite TV costs, many people are starting to turn to the internet.  One of the reasons for that is because the internet is a great source of entertainment.  There are a large number of websites, including YouTube, can that literally leave you laughing or crying for hours. If you are looking for videos to watch online, as it was previously mentioned, you are urged to visit YouTube.  YouTube is a video sharing website that allows internet users, just like you, to not only watch videos, but also share their own. Allowing other internet users to upload their own videos is one of the reasons why YouTube has become so popular and it is one of the many reasons why YouTube has an unlimited number of videos to choose from.  In fact, YouTube has so many videos to choose from that they had to categorize them all, which actually makes it easier to find...

YouTube is a popular online website, which allows internet users, just like you, to share videos or watch an unlimited number of them.  While a good portion of the individuals who post videos on YouTube are just posting videos that they have laying around, there are many more who actually make videos with the sole purpose of uploading them to YouTube and sharing them with other internet users.  If you are one of those individuals, there are a number of points that you will want to keep in mind. Performance Audit When it comes to making a YouTube video, one of the things that you will need is a video recording device.  Popular video recording devices include camcorder, webcams, as well as cell phones with video recording capabilities.  If at all possible, you will want to try and use a webcam or a camcorder, as these video recording devices often produce the best quality.  If you are looking to make your YouTube video be a hit, quality is something that...

Do you enjoy visiting YouTube? Whether you are interested in watching fun and entertaining movies for free or if you like making your own movies to share with other internet users, YouTube is the place for you. What is nice about YouTube is they are not only a video sharing website.  With an online community section, YouTube, in a way, can also be considered a social networking site. When it comes to visiting the YouTube community section, there are a large number of YouTube site visitors who wonder why they should do so.  If you are one of those individuals, this is quite a normal feeling. As internet security has become a major concern, there are many individuals who are nervous about interacting with others on the internet.  When using YouTube, namely the community section, you are advised to display caution, but you should be more than safe; in fact, you will likely have a good time. Performance Audit The YouTube community works by making a few groups....

YouTube is a popular online website, which allows internet users, just like you, to share videos or watch an unlimited number of them.  While a good portion of the individuals who post videos on YouTube are just posting videos that they have laying around, there are many more who actually make videos with the sole purpose of uploading them to YouTube and sharing them with other internet users.  If you are one of those individuals, there are a number of points that you will want to keep in mind. When it comes to making a YouTube video, one of the things that you will need is a video recording device.  Popular video recording devices include camcorder, webcams, as well as cell phones with video recording capabilities.  If at all possible, you will want to try and use a webcam or a camcorder, as these video recording devices often produce the best quality.  If you are looking to make your YouTube video be a hit, quality is something that you will want to take...

Are you a parent?  If so, is your child old enough to use the internet?  If you have a child who is high school or even middle school, there is a good chance that you are concerned with internet safety, as you should be.  Online, there are a large number of websites, including YouTube, which appeal to your children.  The only problem with these websites is that if they are not properly used, they can be dangerous.  That is why it is advised that you discuss popular internet sites, like YouTube, with your children. When it comes to discussing YouTube with their children, there are many parents who wonder exactly what YouTube is.  If you have never heard of YouTube or visited it before, it is advised that you do before talking to your children about it. Once you visit the YouTube website, you will see that it is a video sharing website.  Those who are thirteen years and older are able to register for a free YouTube account.  Once an account ha...

Are you interested in uploading any videos that you may have made to the YouTube website?  YouTube is a website that is often referred to as a video sharing website.  It allows internet users, like you, to upload and share any videos that they have made.  With a large number of members and site visitors, having your video or videos displayed on YouTube is likely to get your videos thousands of views!   If this is your first time uploading a video to the YouTube website, you may be wondering exactly how you can go about doing so.  The good news is that uploading videos to YouTube is a relatively easy process.  YouTube not only gives you step-by-step instructions on how to upload your videos, but they also provide you with video uploading tips; tips that will not only make it possible for your videos to be uploaded, but tips that will also help to improve their quality. Performance Audit If you have used YouTube before, even just to watch v...

Are you interested in uploading any videos that you may have made to the YouTube website?  YouTube is a website that is often referred to as a video sharing website.  It allows internet users, like you, to upload and share any videos that they have made.  With a large number of members and site visitors, having your video or videos displayed on YouTube is likely to get your videos thousands of views!  If this is your first time uploading a video to the YouTube website, you may be wondering exactly how you can go about doing so.  The good news is that uploading videos to YouTube is a relatively easy process.  YouTube not only gives you step-by-step instructions on how to upload your videos, but they also provide you with video uploading tips; tips that will not only make it possible for your videos to be uploaded, but tips that will also help to improve their quality. Marketing Performance Audit If you have used YouTube before, even just to wat...

Are you interested in joining the YouTube community?  If you are, you will need to register for a free YouTube membership account. To register, you need to fill out a short form, which will ask you a few personal questions. In a matter of minutes, you can be on your way to rating or reviewing the YouTube videos you watch or even uploading your own videos!  How fun does that sound? Although YouTube is a lot of fun, whether you are only interested in watching videos or if you want to upload your own, YouTube, like all other online websites, has a number of rules and restrictions.  It is not only important that you know those rules, but that you follow them, as there are a number of consequences for not.  Just a few of the rules enforced on YouTube are outlined below. Performance Audit If you are only interested in watching YouTube videos, not necessarily uploading your own, you will find that there are less rules and restrictions for you.  One of the...

Are you interested in making your own video to be displayed on the YouTube website?  If you are, you may be wondering what type of video you should make.  While there are a large number of different YouTube videos that you can make and share with other internet users, there are certain types of videos that you may want to avoid.  One of those videos involves video content that isn’t actually yours. When it comes to making your own YouTube videos, you will want to make sure that the videos are actually yours.  It is common to find videos on YouTube that have similar ideas or concepts; that is okay.  What is not okay is actually using someone else’s work. This is actually illegal, as many videos, television shows, movies, and music videos are protected by copyright laws.  Copyright laws aim to protect those who legally own a piece of work, like a television show, movie, or music video.  Since someone else’s work is often protected by law, you could...

Do you enjoy making short videos or movies? If you do, you will love YouTube.  YouTube is an online video sharing website that lets internet users, like you, upload videos that they made to the website, where they can be viewed by others.  Although it is fun and exciting to make and share your own YouTube videos, you will want to display some caution when doing so.  Posting videos on YouTube can be dangerous, especially if improperly done. That is why it is advised that you always keep internet safety in the back of your mind, when creating your YouTube videos. Perhaps, the most important safety tip that you need to remember is to protect your identity.  You will want to refrain from mentioning your name in your YouTube videos, especially your full name.  You will also want to refrain from mentioning your address in any of your YouTube videos.  While you may think that mentioning the city or town that you live in is okay, as long as you don’t give you...

Do you enjoy making short videos or movies? If you do, you will love YouTube.  YouTube is an online video sharing website that lets internet users, like you, upload videos that they made to the website, where they can be viewed by others.  Although it is fun and exciting to make and share your own YouTube videos, you will want to display some caution when doing so.  Posting videos on YouTube can be dangerous, especially if improperly done. That is why it is advised that you always keep internet safety in the back of your mind, when creating your YouTube videos. Marketing Performance Audit Perhaps, the most important safety tip that you need to remember is to protect your identity.  You will want to refrain from mentioning your name in your YouTube videos, especially your full name.  You will also want to refrain from mentioning your address in any of your YouTube videos.  While you may think that mentioning the city or town that you live in is okay,...