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Copy Writing Crash Course - Part 1

An Introduction To Copy Writing
So, you’re at the verge of releasing your product, one which you believe should be a blockbuster since you know of its high quality and you have invested a lot of effort, time and resources for its creation.

There is no reason why it should become a market failure, right?

Well, guess again.  Despite what many idealistic online merchants would rather believe, online marketing is a sales page-driven industry.  By this, I mean that the success of a product greatly depends on how well-written and how potent the sales letter that promotes the same can be.

Performance Marketing Agency
Your Sales Pages Is Your Digital Salesperson

Doing business online has its own set of limitations.  The most obvious of these is the fact that transactions are less personal.  You can’t meet your prospects and talk to them face to face.  They can’t see you.  They can’t even hear your voice.

All you have are words – printed words – by which you can convey your business message.

How well you’ll be able to convince your prospects to purchase your products will depend on how well you’ll be able to use the words at your disposal.  Use the wrong words, or use the right words the wrong way, and you can potentially turn them off instead of winning their consent.

Hence, the creation of your sales page is a very fragile matter, a task which many online businessmen would rather leave to the experts.

Copy Writing Is Not Only A Skill, It’s A Science

Copy writing is the term for the creation of a sales copy.  Professional copywriters spend thousands of dollars and countless hours of formal education to hone their craft.  Why?  Because copy writing is a very sensitive task.  Often, the difference between millions of dollars in profit and a product that will prove to be a loss boils down to the usage of a single word.  After all, readers who encounter a word that they do not like can simply redirect their browsers somewhere else, thus making you lose a sale.

If you want to learn copy writing to enable you to prepare your own sales letter, then I must be honest with you.  The best way to accomplish such is to enroll in any reputable academy offering such lessons.  Nothing can beat formal education.

But if you just can’t wait and you want to acquire some copy writing skills fast for that product you are itching to release, then here are two alternatives:

1. Hire a Copywriter.  This will set you back a couple of thousands of dollars, but at least, you will often have a web copy that sells.

2. Study this e-course and we will attempt to make you a good copywriter in 7 lessons.

Still Reading?

That’s good.  It means that you want to give this route a chance.  Before you are 7 lessons, with this being the first.  These lessons will teach you the basics of copy writing, as well as some advanced strategies that can ensure good conversion and some sales.

Learning copy writing will require a lot of patience.  As we have discussed, it is a very sensitive skill to practice, and as such, much will be demanded from you.  So prepare to invest a number of hours to accomplish the things we will prepare.  Our goal is to help you become a good copywriter, and this can be done through the information we will share, but most of all, through the effort you will exert.

Copy writing is not something that just about anyone can do.  There are some skills that you are expected to possess before attempting to learn the same.  The most essential of these skills is your writing prowess.  You need to learn how to write, and how to write well.  The only way you can do this is by reading a lot.  Veteran writers will tell you that no one can write from a vacuum.  You need to have ideas to share, models to follow, and a style to develop, and all of these can be learned through vigorous reading.
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