Skip to main content

Copy Writing Procedures in Year 2020

Within this article on copy writing procedures, we will look at how to structure your copy writing when working for a client.  There has been a great deal of copy writing done through the years and it is not necessary to reinvent the wheel every time you want to write copy.  We will specifically be focused upon the sales letter because this could have the greatest impact for you, especially if you decide to do SEO copy writing. 

Performance Marketing Agency
One particular school of thought speaks to making your website one large online sales letter.  Continuing in this train of thought, this could present a great opportunity for you. You could write for both off-line businesses as well as for online business using the format of a sales letter.

Within a sales letter, there are three main components that will make a difference whether or not your product will sell.  The first component is the headline.  If you do not grab your prospects' attention right away, you will have wasted your time in developing the rest of the copy.  The second component of a sales letter is the offer.  This part is important as you must be explicit with the offer to give the prospect what he or she now wants.  It must be something that will entice the prospect to take action upon the completion of reading the letter.  The final component of a sales letter is the postscript.  This is the second most read portion of a sales letter after the headline.  When you are writing this, this is the extra incentive that you will be using to motivate your prospects to take advantage of the offer that you presented right away. When you are focusing upon writing a sales letter, you should take each particular step of the sales letter in order.  You do not sit down and just writes a sales letter completely through but rather take it step by step.  This entails writing the headline followed by writing the offer and then followed by writing the postscript.  Following these copy writing procedures will ensure that you will have set yourself up for great success.

If you do not have a great deal of experience within copy writing, make sure to follow the examples of copy writing procedures set up by some of the foremost experts.  One of the key authors who you should look into is Dan Kennedy.  He has written some great books over the years and is a great resource for you to use.

Hopefully this article on copy writing procedures will help you in becoming a better copywriter.  The key behind successful copy writing is to use the formulas that have been developed while putting your own spin on what you're writing.  Copy writing procedures are important because people have developed these in a certain method to be successful for a reason.  There is no need to reinvent the wheel because this will only be frustrating for you in the long run as you'll find that you have less sales while putting in more effort.  By taking the time to follow operating procedures, you'll set yourself up to maximize potential sales when developing a sales letter.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Why Social Media Sites are So Popular

Do you use the internet on a regular basis?  If you do, there is a good chance that you have heard of websites like Twitter, Facebook, LinkedIn, or Yahoo! What do all of these websites have in common?  They are known as social media websites.  Social media websites, over the past few years, have rapidly increased in popularity, so much that many are wondering why. Performance Marketing Agency If you have used a social media website before, it is likely that you are already fully aware of their popularity and the reason for popularity. There is just something about these websites that draw in millions of internet users.  With a wide variety of different social media websites available, there are a wide variety of different reasons for their popularity.  One those reasons being the ease of use.   Social media websites are, for the most part, easy to use. Most sites are easy to navigate.  In fact, many require little knowledge of the in...
Post a Comment
Read More »

How to Make a YouTube Video

Are you interested in making your own videos to upload to YouTube and to share with the rest of the internet community?  If you are and if this is your first time trying to do so, you may be wondering how you can go about making your own videos.  Although the process of making a YouTube video may seem like a complicated one, it isn’t necessarily.  Even those with a low amount of computer knowledge are able to successfully make their own videos, many of which later end up on YouTube. The first step in making a YouTube video is to get a video recording device.  Video recording devices come in a number of different formats.  For instance, it is possible to use cell phones, webcams, or traditional camcorders.  If you are interested in using your cell phone to help you make a YouTube video, you will need to make sure that your cell phone has video recording capabilities.  You will find that most new, modern cell phones do.  For the best quality v...
Post a Comment
Read More »

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.  The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.  Here are some 5 proven ways on how best to improve your Adsense earnings. 1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you...
Post a Comment
Read More »