Skip to main content

Copy Writing Procedures in Year 2020

Within this article on copy writing procedures, we will look at how to structure your copy writing when working for a client.  There has been a great deal of copy writing done through the years and it is not necessary to reinvent the wheel every time you want to write copy.  We will specifically be focused upon the sales letter because this could have the greatest impact for you, especially if you decide to do SEO copy writing. 

Performance Marketing Agency
One particular school of thought speaks to making your website one large online sales letter.  Continuing in this train of thought, this could present a great opportunity for you. You could write for both off-line businesses as well as for online business using the format of a sales letter.

Within a sales letter, there are three main components that will make a difference whether or not your product will sell.  The first component is the headline.  If you do not grab your prospects' attention right away, you will have wasted your time in developing the rest of the copy.  The second component of a sales letter is the offer.  This part is important as you must be explicit with the offer to give the prospect what he or she now wants.  It must be something that will entice the prospect to take action upon the completion of reading the letter.  The final component of a sales letter is the postscript.  This is the second most read portion of a sales letter after the headline.  When you are writing this, this is the extra incentive that you will be using to motivate your prospects to take advantage of the offer that you presented right away. When you are focusing upon writing a sales letter, you should take each particular step of the sales letter in order.  You do not sit down and just writes a sales letter completely through but rather take it step by step.  This entails writing the headline followed by writing the offer and then followed by writing the postscript.  Following these copy writing procedures will ensure that you will have set yourself up for great success.

If you do not have a great deal of experience within copy writing, make sure to follow the examples of copy writing procedures set up by some of the foremost experts.  One of the key authors who you should look into is Dan Kennedy.  He has written some great books over the years and is a great resource for you to use.

Hopefully this article on copy writing procedures will help you in becoming a better copywriter.  The key behind successful copy writing is to use the formulas that have been developed while putting your own spin on what you're writing.  Copy writing procedures are important because people have developed these in a certain method to be successful for a reason.  There is no need to reinvent the wheel because this will only be frustrating for you in the long run as you'll find that you have less sales while putting in more effort.  By taking the time to follow operating procedures, you'll set yourself up to maximize potential sales when developing a sales letter.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Beginner’s Guide To AdSense, Improving CTR

It’s not enough that you generate a lot of visitors to your website.  If those visits do not convert into clicks, then your AdSense campaign is doomed.  It’s not automatic that every visitor to your website will click on your ads.  No.  That will be a critical error to assume as such. The simple solution would seem to be: lead visitors into clicking the ads displayed on your pages. But no.  This is not allowed by Google’s TOS.  You will be prohibited from asking your visitors to click on the ads.  The consequences are dire indeed.  Your earnings will be held.  Worse, your account will be terminated. So, how do you improve your click through rate ? Remedy Against Ad Blindness Your number one enemy will be ad blindness, or ad numbness as many people call it.  It seems that visitors have become accustomed to seeing ads displayed on web pages, so much so that they have become immune to them.  Yes, a great majorit...
Post a Comment
Read More »

Copy Writing Crash Course - Part 7

Copy Writing Do’s And  Don'ts Just like with any craft, there are do’s and don’ts in copy writing.  These are to be expected.  Copy writing, after all, is a very sensitive undertaking.  The difference between a sale and a lost visitor can boil down to the use of a single word, and that’s not an exaggeration. Because of this, certain rules have been established so that budding copywriters won’t have to trek a more perilous path.  With these guidelines, the process is simplified.  You won’t have to go through trial and error.  You’d know what to avoid before venturing in this field.  And you’d know what to aim for while honing your trade. Digital Performance Marketing Agency Copy Writing Do’s 1. Introduce yourself and your business well.  With a brick and mortar establishment, establishing relationships with your prospects can be easier.  You can meet them face to face.  They’d get to know who you are and you’d g...
Post a Comment
Read More »

Copy Writing Crash Course - Part 2

Modeling And Learning If we are to be witty about it, learning copy writing is not only about the “writing.”  A good part of it is also about the “copy.”  By “copy,” I mean the act of imitating or mimicking something that is already in existence. No, I don’t mean that you should become a fraud and steal ideas left and right. Performance Marketing Agency What I want to say is that you should take time to study excellent sales copies, learn the methods that are used, and develop your own style by patterning your thought processes in accordance with the ideas behind proven sales letters. This is what copywriters have labeled as modeling.  And it is not something that is limited to novices to the craft.  Even veteran copywriters practice the same.  The importance of modeling cannot be undermined.  Modeling can help anyone upgrade their skills. Why Is Modeling Important? The greatest sculptors in history needed human models to copy....
Post a Comment
Read More »