Regardless of whatever online business model you have established, you will need traffic. And the best way to generate traffic is through the implementation of sound Search Engine Optimization (SEO) techniques.
 |
| Performance Marketing |
Central in every SEO campaign is the selection of the right keyword or key phrase to focus on. This is a very integral part of the process. Make a mistake with this area, and your online business can potentially crumble into obscurity.
How do you select the right keyword or key phrases for your traffic generation tactics? Here are 5 vital considerations you should keep in mind:
1. Choose a keyword that has a high demand. How can you establish this? Simply determine the number of times a particular keyword has been searched for by internet users all over the world. You can do this by using the free tools at yahoo.com or nichebot.com . Just type in the keyword you have in mind, and results of related keywords and key phrases will appear, as well as the number of times they have been searched for within a certain period. Overture has been bought by Yahoo, so more or less, you’d have a great barometer of a keyword’s demand through the stats provided by one of the internet’s most widely used search engine. You will want to choose keywords that have high number of searches.
2. Choose a keyword that is being catered to by fewer websites. Each website that is devoted to the keyword you are considering is your competition. The fewer the competition you will have, the more successful you will be in securing the market attached to such a keyword. Internet marketing, after all, still follows the basic rule of business, which is taken from the basic rule of economics: low supply plus high demand equals to a highly profitable industry. If you’ll be one of only a few enterprises catering to a particular keyword, then you’d have better chances of generating traffic from the same.
3. Choose a keyword that fetches a number of relevant ads. If you’re enrolled with Google AdSense, you can run a search of the said keyword at google.com . On the results page, notice the row of links on the right side. These are PPC ads. They are, more or less, the same ads that will appear on your own web pages if you’d decide to use the same keyword. As a rule, choose the keyword that fetches at least 5 relevant ads. This is to ensure a higher Click Through Rate (CTR) for your PPC campaigns. You wouldn’t want non-relevant ads to populate your web pages, otherwise, your CTR will terribly suffer.
4. Choose a keyword that has a high Cost Per Click (CPC). This is especially true if your business is involved with Pay Per Click (PPC) models like the ones that are enrolled with Google AdSense, AdBrite and Yahoo Advertising. A high CPC will ensure bigger profits for you. PPC programs pay you every time a visitor of yours will click on a particular ad that is displayed in your pages. If the CPC is high, you’d receive more per click. How can you know the going rate for some keywords? You can try to make a search at adsensearena.com and the corresponding CPC for quite a number of keywords will appear. Or you can try Overture’s tool, found at http://uv.bidtool.overture.com/d/USm/search/tools/bidtool , to determine the bidding price for certain keywords.
5. Choose a keyword or a key phrase that are used by people who have the mindset to buy. Determining this is quite easy. Casual internet users who are only looking for certain bits of information during their free time usually use one or two words for their search terms. But people who are ready and willing to buy something usually type in three or more words as their search term. Hence, it can prove to be more profitable to focus of keywords or key phrases composed of three or more words so that you’d be able to attract such a market.
Comments
Post a Comment