Skip to main content

All About Off Page SEO

Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs).  And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor. 

Performance Marketing Agency
There are two kinds of SEO, on page and off page.  This article will tackle the latter.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live.  These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.

What are these steps?  

Well, all of them are concerned with building your link popularity.  Your link popularity represents the number of back links your website has.  To check you website’s current link popularity, head over to linkpopularity.com and use the free tool that can be found there.  The higher your link popularity, the higher your PR will be.

Building your link popularity involves increasing the number of websites that will link to yours.  This is easier said than done.  It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.”  Google, in particular, despise reciprocal linking.  You have to get unilateral links to your website.

The best way to do this is by ensuring that you have unique, highly informative content.  Really, this is the number one strategy to invite websites to link to yours.  But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.

What are the other ways by which you could build your link popularity?  Try the following techniques:

* Article marketing.  There are thousands of article directories on the Internet.  You could submit articles to these websites.  For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website.  Now, some of these article directories have high page ranks.  If your articles are accepted, they will be included in their pages.  Having a website with high PR linking to yours would go a long way in increasing your own page rank.  Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website!  Sounds like a daunting task?  There are article directory submission services available.  Seek them out.  For as low as $25, they could submit your articles to as many as 200 directories.  

* Forum marketing.  There are online communities dedicated to the subject that your website is serving.  Seek them out, then join them.  You’d be allotted a signature box, which would appear in your every post.  In your signature box, you could leave a link to your website.  Then post as many significant messages as you could.  For every post you will make, you’d have a page linking to your website.

* Advertise at Craigslist .  Now here’s a novel strategy.  The website craigslist.com is a well known classifieds website with a PR7 score.  A PR7 score is rarely high!  To have a link in a website like this would give a tremendous boost to your own website.  Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course.  It doesn’t matter that no one would get to read it.  What matters is that the search engine spiders would find your website as they would come from a PR7 site.

* Look for partners who are willing to include your list in their pages.  The easiest way to do this is to use the free tool at google webmaster .

* Try triangular linking.  Google despises reciprocal linking, but triangular linking is one way of going around this limitation.  Look for two or more webmasters who are willing to give it a shot.  Webmaster A could post a link to Webmaster B’s website in his own pages.  Webmaster B can post a link to Webmaster C’s website in his own pages.  And webmaster C can post a link to Webmaster A’s website in his own pages.  It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

How to Write a Landing Page that Converts

In addition to careful copywriting, there are other important things you must take into consideration when writing a landing page that converts. For instance, it is important to build a compelling case for a time-bound offer. Now, this doesn't mean you have to invent fake deadlines and constantly revise them each week. This is a good way to guarantee your complete loss of credibility in the shortest amount of time possible. However, when planning your copy, you will want to make sure that you constantly urge the reader to act immediately by inserting a number of “calls to action,” as I've mentioned previously. You may want to consider using fly-ins or pop-ups to create more urgency – or to make a time-bound offer. Perhaps you can use a countdown to build urgency (i.e., when someone arrives at your landing page, they have five minutes to purchase the product at the lowest price). Now, if you're creating a squeeze page, you might want to employ slightly di...
Post a Comment
Read More »

Viral Marketing Goes Mobile

Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities . However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering. The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?  There are three main ways to achieve this. They are: 1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.  2. ...
Post a Comment
Read More »

The Key to Better Websites Design

Design, design, design. To put the wonders of a good design into perspective, imagine a when we are purchasing a T-Shirt. First of all, what do we look at? The design of the T-Shirt, of course. Well most people do, other than the material factor. But let’s assume the all other factors are constant, wouldn’t the design or looks, become the key aspect then? 2 )  Design Putting oneself in another individual’s shoes, as usual. Here are another two situations. Situation A : A website with good design and breathtaking graphics. (Good color schemes with matching theme), pictures. (Optimum resolutions and relevant) and proper fonts and word sizes. Situation B : A website inversely equipped with hideous graphics and pictures in terms of resolution, quality and relevancy. (Red pictures with a bright green background) Fonts used were not matching albeit too fanciful. (Too small, artsy font-types) Situation A, visitors that enter the website are immediately awestruck by t...
Post a Comment
Read More »