Skip to main content

All About Off Page SEO

Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs).  And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor. 

Performance Marketing Agency
There are two kinds of SEO, on page and off page.  This article will tackle the latter.

Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live.  These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO.

What are these steps?  

Well, all of them are concerned with building your link popularity.  Your link popularity represents the number of back links your website has.  To check you website’s current link popularity, head over to linkpopularity.com and use the free tool that can be found there.  The higher your link popularity, the higher your PR will be.

Building your link popularity involves increasing the number of websites that will link to yours.  This is easier said than done.  It’s not a matter of getting reciprocal links like “you link to me and I’ll link to yours.”  Google, in particular, despise reciprocal linking.  You have to get unilateral links to your website.

The best way to do this is by ensuring that you have unique, highly informative content.  Really, this is the number one strategy to invite websites to link to yours.  But your content in the realm of on page SEO, and it is assumed that you have made all efforts to ensure great content.

What are the other ways by which you could build your link popularity?  Try the following techniques:

* Article marketing.  There are thousands of article directories on the Internet.  You could submit articles to these websites.  For every submission, you will be allotted a resource box where you could introduce yourself and share a link to your website.  Now, some of these article directories have high page ranks.  If your articles are accepted, they will be included in their pages.  Having a website with high PR linking to yours would go a long way in increasing your own page rank.  Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website!  Sounds like a daunting task?  There are article directory submission services available.  Seek them out.  For as low as $25, they could submit your articles to as many as 200 directories.  

* Forum marketing.  There are online communities dedicated to the subject that your website is serving.  Seek them out, then join them.  You’d be allotted a signature box, which would appear in your every post.  In your signature box, you could leave a link to your website.  Then post as many significant messages as you could.  For every post you will make, you’d have a page linking to your website.

* Advertise at Craigslist .  Now here’s a novel strategy.  The website craigslist.com is a well known classifieds website with a PR7 score.  A PR7 score is rarely high!  To have a link in a website like this would give a tremendous boost to your own website.  Simply go to that site and choose the category that your pages belong to, then post your advertisement, with your link of course.  It doesn’t matter that no one would get to read it.  What matters is that the search engine spiders would find your website as they would come from a PR7 site.

* Look for partners who are willing to include your list in their pages.  The easiest way to do this is to use the free tool at google webmaster .

* Try triangular linking.  Google despises reciprocal linking, but triangular linking is one way of going around this limitation.  Look for two or more webmasters who are willing to give it a shot.  Webmaster A could post a link to Webmaster B’s website in his own pages.  Webmaster B can post a link to Webmaster C’s website in his own pages.  And webmaster C can post a link to Webmaster A’s website in his own pages.  It may enforce the same principle as reciprocal linking, but the search engine spiders are not programmed to figure this out… yet.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Using Social Networking Websites to Promote Your Business

The goal of most business owners is to make money. This often results with the selling of a particular product or service.  However, to sell that product or service business owners need to alert the general public.  Customer cannot buy a product or a service if they do not know that it exists.  That is why, as a business owner, you need to advertise your business.   Conversion Rate Optimization When it comes to advertising there are many business owners who literally cringe.  Are you doing this now?  There is a good chance that you are because many advertising methods cost money. As a business owner you want to make money not spend it, right?  Unfortunately, if you believe that all forms of advertising take money, you are sadly mistaken. Although you may have to spend money to make your business what you want it to be, there are ways to promote your business and the products or services that you sell without having to spend any money at ...
Post a Comment
Read More »

Copy Writing Crash Course - Part 4

Mastering The Emotional Triggers It is a well-established rule in sales that people buy because of their emotions and justify their purchases through logic.  When a mother buys a college plan for her child, it’s because of love.  Thereafter, she will justify the same to answer as a safety precaution against any financial emergencies that can potentially transpire.  When a girl buys a red dress, it’s because she loves how she looks in it.  Later on, she’d say that she was just afraid that the store might run out of stock and she’d forever regret not purchasing it.  When a man buys an 80 inch HD, widescreen television set, it’s because he likes it.  A few days later, he’d convince himself to believe that it’s because television broadcasts are being upgraded to HD quality anyway. Indeed, people buy things because they are emotionally compelled to do so. Performance Marketing Hence, to experience amazing sales, you must learn how to reach your a...
Post a Comment
Read More »

Copy Writing Crash Course - Part 8

Increasing Your Conversion Rate The purpose of a sales page is to convert your visitors into paying customers.  Needless to say, if a sales page fails to accomplish this, it can never be considered as effective, and your campaign can never attain the level of success you might have expected. There are many techniques you can employ to ensure that your sales page will be able to persuade people to buy your products or services.  Let’s take a look at 5 of the most popular of these strategies. Performance Marketing Agency 1. Use testimonials.  Testimonials are words from other people recommending the usage of your products or services.  People are more inclined to believe the words of third parties compared to the words of the merchant himself.  Testimonials have an aura of objectivity, and more often than not, they are enough to convince many of your readers into patronizing what you have to offer. 2. Give emphasis to the benefits and relate ...
Post a Comment
Read More »