Skip to main content

All About On Page SEO or Onsite SEO

When it comes to doing business online, you will soon discover that it’s all about the traffic.  Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture.  After all, what good is a website when there’s no one there to see its pages?  How successful will your digital products be if no one would be able to know about them?  Who will avail of your services when no one will get exposed to their existence?  

Digital Performance Marketing Agency
Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live.  Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.  

This is what on page search engine optimization (SEO) is all about.  It is concerned with techniques that you could implement on your web pages themselves to ensure a good volume of traffic for your website.  80% of your traffic would come from the many search engines in the World Wide Web.  If each and every web page you have is optimized for these search engines, then your website would be in a good position to have a high rank for the results of every relevant query.

* Keyword selection.  Choosing the right keywords is essential for the success of your website.  Keywords are the popular search terms that people use to gather information from the search engines.  If your web pages are populated by the right density of the correct keywords, then you’ll have better chances of winning the attention of the search engine spiders.  To determine the appropriate keywords for the subject that your website will be servicing, use the free tools that can be found at nichebot.com .

* Keyword placement in content.  Content is the king of the internet.  But even royalty needs support.  Populate your content with the proper amount of keywords.  A density level of at least 2% should be sought.  This means that the right keywords should be mentioned at least twice for every 100 words of text.

* META tags.  META tags are HTML codes that do not have a bearing on the physical appearance of your web pages, but they do inform the search engine spiders that such web pages are appropriate for a particular query.  Always include the following META tags on the top portion of your source code.  You could copy-paste them from the list below, but do change the indicated fields.  Also, make sure that you include your keywords as much as you could on your META tags.

<META NAME=”Author” CONTENT=”your name here”> 
<META NAME=”Subject” CONTENT=”the subject of your site”>
<META NAME=”Description” CONTENT=”description of your site”>
<META NAME=”Keywords” CONTENT=”your keywords here”>
<META NAME=”Revisit-after” CONTENT=”14 days”>
<META NAME=”Rating” CONTENT=”General”>
<META NAME=”Robots” CONTENT=”All”>

* ALT tags.  ALT tags refer to the text that would appear every time the mouse cursor would pass through an image.  Your ALT tags should include your keywords.

* Page titles.  Page titles are the captions that appear at the very top of your web page.  Make sure that each web page in your website would have a different title that will include the appropriate keywords.

* Focus.  Remember, search engines will crawl through your website per page.  Each page is a different project altogether.  Focus is the key.  Ensure that each web page of yours would focus on a particular keyword or key phrase.  If there is an article in that page, make sure that the article will only discuss and include one keyword or key phrase from the list you have made.  Also, it would greatly help if you would name the page file in a manner that would include the keyword or key phrase it is focused on.  For example, www.thisisyourwebsite.com/thisisyourkeyword.html is a good page filename that would help boost your SEO efforts.

Following these guidelines would help you a lot in securing a favorable position in search engine results pages.  This in turn would guarantee for you a sustainable and sufficient volume of traffic that would make your website a genuine success.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Things to Know About Affiliate Marketing

Pay Per Lead Digital Marketing The truth behind affiliate marketing is the fact that 90% of affiliates will actually make less than 100$ a month.  Therefore, you shouldn't count on making full time income unless you can get very good at the following: 1. Building a good web site that converts. You can use any professional web design agency as Media Gust for this purpose.  2. Search engine optimization.  You'll need a lot of traffic, as maybe 1 out of 200 visitors will buy your products. SEO can help you get your site  in the search engines so more people will be able to find you. 3. The trial and error of picking the right merchants and learning the correct ways to promote them. Too many people out there assume that affiliate marketing is actually a get rich quick type of program. These types of people will throw up a  couple of banners, then wonder why they never make a single sale or any money at all. How long you'll need to do ...
Post a Comment
Read More »

The Domain Name Speculation Game - How to Earn From Domain Names

You may have an idea about how the stock market works.  It’s 80% about speculation – educated speculation, that is.  It’s a matter of predicting which companies will perform well, and which stocks would rise in value.  It’s a matter of selling when it’s hot, and buying when it’s not. Digital Marketing The same principles apply with domain names. Indeed, you could earn from registering, and eventually selling, domain names.  How much?  Some domain names sell for $2,000 to $5,000.  The domain name www.business.com is said to have been sold for $5,000,000.  Are these statistics encouraging enough? Read on, dear friend… The Price Is Right The price that a domain name would sell for depends on a lot of things: * How great is the need of the party who desires the domain name?  If you’re dealing with a big multinational company named Benson Pharmaceutical, for example, and you have previously registered the name bensonphar...
Post a Comment
Read More »

The Power Of Pop-Ups

So you have spent thousands of dollars – if not countless hours – in preparing your sales page.  You have installed certain measures that guarantee the steady flow of traffic to the same.  You have products for both front end and back end sales waiting to be bought.  And it all depends on how well your sales page will convert. Performance Marketing Well, I’ve got some bad news for you. No matter how well your sales page is written, no matter how strictly it follows scientifically proven techniques, no matter how much traffic you’d be able to generate for your website… there will still be that percentage of visitors who will not read your sales page. And if they don’t read your sales page, you won’t be able to convey your offer.  You won’t be able to deliver your business message.  You won’t be able to win a sale from them. Why Do Some People Fail To Read Our Sales Pages? A number of us are just plain lazy.  This includes you and me...
Post a Comment
Read More »