Proving your credibility and expertise is an essential part of mini e-book creation for two reasons: if you don't spend the time proving your credibility and expertise on the sales page, no one will buy or download your product; and if you don't do it inside of the actual mini e-book, no one will actually take action on the plan you've provided.
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| Performance Marketing |
What are some tools you can use for proving your credibility and expertise on the sales page? http://www.vletter.com is one of the best tools you can use to prove your credibility. Even though this sounds foolish, if you create a professional – yet personal – sales page, you will gain instant credibility with viewers. The Vletter system allows you to add handwriting to your sales page, which aids in proving your credibility and expertise by making it look more personal. Another thing you will want to consider adding to your homepage is a picture of yourself. This, again, will enhance your credibility by making the page look personal. The last thing you will want to consider putting on your sales page are testimonials. You can send your book out to a number of publishers in your niche and ask them for their opinion. Take whatever positive responses you get and use them as testimonials.
Now, when you create your actual mini e-book, it is also important to maintain a professional layout with quality graphics (if you use them), clean spacing, proper spelling, and correct grammar. All of these components will bolster your credibility. In addition to that, you may want to consider getting someone who is respected in your field to read your book and then write a preface or introduction. Simply attaching that name to your mini e-book will give it – and you -- instant credibility.
The last and most important way in which you can go about proving your credibility and expertise is through an actual demonstration of your knowledge. Make sure all of the methods outlined in your mini e-book are based on real results.
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