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SEARCH ENGINE-FRIENDLY WEB DESIGN

Traffic… a simple word that means a lot for your online business.  You would need traffic, a substantial volume of it, if you want sustainable profit for your enterprise.  Traffic would supply your commercial system with potential customers that could equate to sales.  Without traffic, your business would be as good as dead.

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80% of the traffic you would be able to generate for your website would come from the search engines.  Web users have a natural inclination to consult with search engines for their particular queries about certain matters.  Hence, it is imperative that your website should be designed to win the favor of these search engines for it to attain a profitable level of success through the traffic that can be supplied by the latter.

This customization of your website to win the attention of the search engine spiders is called on page search engine optimization (SEO).  This includes any and all tactics you could employ to tweak the components of your web pages to attract the search engine spiders for better indexing of your website.

There are quite a number of techniques under on page SEO.  Let’s take a look at them.

• USE OF KEYWORDS.  Keywords play an essential role in every on page SEO venture.  Keywords are what search engine spiders look for to determine if a web page is what a particular query is looking for.  You would have to know the applicable keyword for your online business early on.  You could use the tool that can be found at www.inventory.overture.com or the one at https://adwords.google.com/select/KeywordSandbox to discover the relevant keywords for the subject of your website.  Once these keywords have been determined, use them as follows:

1. By populating your page’s content with the said keywords.  Try to achieve a 4% to 7% density level, that is, 4 to 7 mentions of the keywords for every 100 words of text.  Try to use your keywords at least once per paragraph, and at least twice on the first paragraph of the body.  The title of your piece should also include the said keywords.

2. By including your keywords in your meta tags.  Meta tags are codes in your website’s HTML encoding that do not affect the physical appearance of your web pages.  Meta tags only serve as identifiers for the search engine spiders to properly categorize your website.

3. By using your keywords on the ALT tags.  ALT tags are the descriptive texts that appear every time the cursor passes through an image.

4. By including your keywords in the title of each related web page.

5. By including your keywords in your domain name.  This would result in a slight boost of your page rank, but a boost nonetheless.

• INVEST ON HIGH QUALTY, ORIGINAL CONTENT.  Content is king, as they always say, and there are more ramifications of this statement than what you might think.  Search engines promote good quality and unique content, as this is what would assure premium information, and information is what fuels the processes on the Internet.  Search engines do not directly reward high quality, original content.  Rather, they punish poor quality, duplicate content by giving a lower page rank for the website that uses them.

• REGULARLY UPDATE YOUR WEB PAGES.  Search engine spiders love constantly updated content.  Any changed to your source code would register in the search engines’ systems, and their spiders would crawl through your website with priority the next time a relevant query is made.

These on page search engine optimization techniques are designed to give you a good page rank for your online business’ website.  By figuring prominently in search engine results pages for relevant queries, you are sure to attract a lot of visitors that could potentially become your customers.  There are other SEO tactics, of course, involving the proliferation of your website’s link.  This is what is called as off page SEO.  But that, my friend, is a subject for another article.
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