Skip to main content

The Power Of Pop-Ups

So you have spent thousands of dollars – if not countless hours – in preparing your sales page.  You have installed certain measures that guarantee the steady flow of traffic to the same.  You have products for both front end and back end sales waiting to be bought.  And it all depends on how well your sales page will convert.

Performance Marketing
Well, I’ve got some bad news for you.

No matter how well your sales page is written, no matter how strictly it follows scientifically proven techniques, no matter how much traffic you’d be able to generate for your website… there will still be that percentage of visitors who will not read your sales page.

And if they don’t read your sales page, you won’t be able to convey your offer.  You won’t be able to deliver your business message.  You won’t be able to win a sale from them.

Why Do Some People Fail To Read Our Sales Pages?

A number of us are just plain lazy.  This includes you and me, of course.  Surely, we have heard about a book or a movie that almost everyone has been raving about.  But how many times did we actually force ourselves to drive to the bookstore or march to the movie house to see what the fuss is all about.  Worse, how many times have we actually proceeded to the doors of the bookstore or the movie house, only to back out the last second in favor of something else we would rather do?

The same goes for your sales page.

People may rave about it.  People may praise your product as the best thing there ever is in God’s green earth.  But some people will still fail to read what you have prepared.  Worse, some people will actually go to your website, see your sales page, and determine that it’s too long a read for their time, even if such is merely 3 printed pages long.

Surely, something must be done to win this percentage of failed contacts, right?

Enter Pop-Ups

Pop-ups are script-induced devices that allow the, well, pop up of mini notes on your web pages.  These pop-ups are either triggered by time intervals, IP address detection, or automatic execution.  

Pop ups can carry your business message, or it can be used to hype up a special offer, a one time offer, or any urgency marketing campaign you might wish to implement.  

The principle behind pop-ups is quite simple.  Since they will pop up on screen while your visitors are reading your sales page, your visitors will immediately take notice.  Given the relatively small space that pop-ups present, and the relatively short message that can be included therein, your visitors will surely read what they will share. 

This will ensure that you’d be able to reach each and every visitor you’d be able to generate for your website.  This includes the percentage of visitors who won’t decide to finish your sales page, and who would otherwise be considered as lost sales were it not for the pop-ups you will employ.

Why Pop-Ups Work

Pop-ups can produce instantaneous results, based on how they’re used.  And there are two main classes for the proper utilization of pop-ups:

1. To lead your visitors to your capture page; and
2. To inform your visitors about special offers

Yet, there is another usage for pop-ups that you can explore.  Pop-ups can be used to summarize your sales page.  Since some people will be too lazy to read the entirety of your sales letter, giving them your business message in a nutshell via pop-ups is sure to deliver your point across without fail.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

International Law and Public Domain Works

Performance Marketing Agency When it comes to determining whether a work is in the public domain or not, you need to pay attention to the country that the original copyright, if any, was acquired in. Each country has different copyright laws that determine when a work becomes public domain material.  International law is just what it says – International. In other words, the copyright laws of Japan apply to people in other countries who want to use work that was copyrighted in Japan.  If the work is still covered by Japan copyright law, but would no longer be covered under United States copyright laws, the work is not in the public domain – in any country.  You must adhere to the copyright laws of the country where the work was copyrighted in the first place. This is true for all works copyrighted in all countries, no matter what country you may reside or use the work in.  The copyright laws are not the same in every country. It is important tha...
Post a Comment
Read More »

Why You Should Rate YouTube Videos You Watch

Do you regularly find yourself visiting the YouTube website to watch fun, exciting, and vividly entertaining videos?  If not, you will want to do so, as you will likely find yourself enjoying everything that YouTube has to offer.  If you are already a YouTube visitor, do you currently rate the YouTube videos that you watch or leave comments to the video submitter?  If not, you will want to think about doing so, as there are a number of reasons as to why you should, as well as benefits to doing so.   Perhaps, the greatest reason as to why you should rate a YouTube video that you watched or even leave comments to the YouTube member that uploaded it is because it gives the YouTube member in question something to feel good about.  YouTube gives any internet user, someone just like you, the ability to make, upload, and share their videos.  There are some YouTube members who put a lot of thought, time, and hard work into making each and every one of th...
Post a Comment
Read More »

Copy Writing Crash Course - Part 3

Learning How to Write For an Online Audience Writing your own sales copy will require some writing skills, first and foremost.  If you do not know the basics of writing, you might as well surrender the thought of doing your own copy writing and consider hiring the services of a professional instead.  You can study advanced cuisine techniques if you do not know how to cook.  You cannot enter law school without graduating from a pre-law course.  You cannot start learning soprano if you don’t know how to sing. The same thing applies here.  If you cannot write, don’t try copy writing.  Copy writing is a more advanced form of writing, but writing remains a basic requirement of the same. If you do possess some writing prowess, then read on, as what is coming may be far different from what you’re expecting. The Basics Of Writing For Web Readers Performance Marketing Agency You may have done some writing before, for school, for your work, or...
Post a Comment
Read More »