Skip to main content

The Power Of Pop-Ups

So you have spent thousands of dollars – if not countless hours – in preparing your sales page.  You have installed certain measures that guarantee the steady flow of traffic to the same.  You have products for both front end and back end sales waiting to be bought.  And it all depends on how well your sales page will convert.

Performance Marketing
Well, I’ve got some bad news for you.

No matter how well your sales page is written, no matter how strictly it follows scientifically proven techniques, no matter how much traffic you’d be able to generate for your website… there will still be that percentage of visitors who will not read your sales page.

And if they don’t read your sales page, you won’t be able to convey your offer.  You won’t be able to deliver your business message.  You won’t be able to win a sale from them.

Why Do Some People Fail To Read Our Sales Pages?

A number of us are just plain lazy.  This includes you and me, of course.  Surely, we have heard about a book or a movie that almost everyone has been raving about.  But how many times did we actually force ourselves to drive to the bookstore or march to the movie house to see what the fuss is all about.  Worse, how many times have we actually proceeded to the doors of the bookstore or the movie house, only to back out the last second in favor of something else we would rather do?

The same goes for your sales page.

People may rave about it.  People may praise your product as the best thing there ever is in God’s green earth.  But some people will still fail to read what you have prepared.  Worse, some people will actually go to your website, see your sales page, and determine that it’s too long a read for their time, even if such is merely 3 printed pages long.

Surely, something must be done to win this percentage of failed contacts, right?

Enter Pop-Ups

Pop-ups are script-induced devices that allow the, well, pop up of mini notes on your web pages.  These pop-ups are either triggered by time intervals, IP address detection, or automatic execution.  

Pop ups can carry your business message, or it can be used to hype up a special offer, a one time offer, or any urgency marketing campaign you might wish to implement.  

The principle behind pop-ups is quite simple.  Since they will pop up on screen while your visitors are reading your sales page, your visitors will immediately take notice.  Given the relatively small space that pop-ups present, and the relatively short message that can be included therein, your visitors will surely read what they will share. 

This will ensure that you’d be able to reach each and every visitor you’d be able to generate for your website.  This includes the percentage of visitors who won’t decide to finish your sales page, and who would otherwise be considered as lost sales were it not for the pop-ups you will employ.

Why Pop-Ups Work

Pop-ups can produce instantaneous results, based on how they’re used.  And there are two main classes for the proper utilization of pop-ups:

1. To lead your visitors to your capture page; and
2. To inform your visitors about special offers

Yet, there is another usage for pop-ups that you can explore.  Pop-ups can be used to summarize your sales page.  Since some people will be too lazy to read the entirety of your sales letter, giving them your business message in a nutshell via pop-ups is sure to deliver your point across without fail.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Top 5 Ways to Generate Low Cost Website Traffic

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money. BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site. Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickry. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.  You don’t have to do this if you don’t really have their resources. There are many ways and digital strategies to generate low cost website traffic without having to spend what you don’t have...
Post a Comment
Read More »

5 Tricks for Choosing The Right Keyword

Regardless of whatever online business model you have established, you will need traffic.  And the best way to generate traffic is through the implementation of sound Search Engine Optimization (SEO) techniques. Performance Marketing Central in every SEO campaign is the selection of the right keyword or key phrase to focus on.  This is a very integral part of the process.  Make a mistake with this area, and your online business can potentially crumble into obscurity. How do you select the right keyword or key phrases for your traffic generation tactics?  Here are 5 vital considerations you should keep in mind: 1. Choose a keyword that has a high demand.  How can you establish this?  Simply determine the number of times a particular keyword has been searched for by internet users all over the world.  You can do this by using the free tools at yahoo.com or nichebot.com .  Just type in the keyword you have in mind, and results o...
Post a Comment
Read More »

Building a Highly-targeted Opt in List

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off. This is because most of them, who have not yet realize the right way to succeed in Internet Marketing, continue to believe that the mere fact that they have a website is already enough to succeed on the Internet. The truth is, they all end up very upset because they fail to realize the secret behind the success in Internet Marketing. Having a website is not a guarantee that your online business will succeed. How will you succeed if people will not realize that your business exist online? The key to Internet marketing is to get your business noticed.  An effective way to do this is to build an opt-in list. In fact, most of the people who are already experts in Internet marketing will tell you that building a highly targeted opt in list is the most effective and im...
Post a Comment
Read More »