So you have spent thousands of dollars – if not countless hours – in preparing your sales page. You have installed certain measures that guarantee the steady flow of traffic to the same. You have products for both front end and back end sales waiting to be bought. And it all depends on how well your sales page will convert.
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| Performance Marketing |
Well, I’ve got some bad news for you.
No matter how well your sales page is written, no matter how strictly it follows scientifically proven techniques, no matter how much traffic you’d be able to generate for your website… there will still be that percentage of visitors who will not read your sales page.
And if they don’t read your sales page, you won’t be able to convey your offer. You won’t be able to deliver your business message. You won’t be able to win a sale from them.
Why Do Some People Fail To Read Our Sales Pages?
A number of us are just plain lazy. This includes you and me, of course. Surely, we have heard about a book or a movie that almost everyone has been raving about. But how many times did we actually force ourselves to drive to the bookstore or march to the movie house to see what the fuss is all about. Worse, how many times have we actually proceeded to the doors of the bookstore or the movie house, only to back out the last second in favor of something else we would rather do?
The same goes for your sales page.
People may rave about it. People may praise your product as the best thing there ever is in God’s green earth. But some people will still fail to read what you have prepared. Worse, some people will actually go to your website, see your sales page, and determine that it’s too long a read for their time, even if such is merely 3 printed pages long.
Surely, something must be done to win this percentage of failed contacts, right?
Enter Pop-Ups
Pop-ups are script-induced devices that allow the, well, pop up of mini notes on your web pages. These pop-ups are either triggered by time intervals, IP address detection, or automatic execution.
Pop ups can carry your business message, or it can be used to hype up a special offer, a one time offer, or any urgency marketing campaign you might wish to implement.
The principle behind pop-ups is quite simple. Since they will pop up on screen while your visitors are reading your sales page, your visitors will immediately take notice. Given the relatively small space that pop-ups present, and the relatively short message that can be included therein, your visitors will surely read what they will share.
This will ensure that you’d be able to reach each and every visitor you’d be able to generate for your website. This includes the percentage of visitors who won’t decide to finish your sales page, and who would otherwise be considered as lost sales were it not for the pop-ups you will employ.
Why Pop-Ups Work
Pop-ups can produce instantaneous results, based on how they’re used. And there are two main classes for the proper utilization of pop-ups:
1. To lead your visitors to your capture page; and
2. To inform your visitors about special offers
Yet, there is another usage for pop-ups that you can explore. Pop-ups can be used to summarize your sales page. Since some people will be too lazy to read the entirety of your sales letter, giving them your business message in a nutshell via pop-ups is sure to deliver your point across without fail.
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