Skip to main content

Using Keywords In Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. 

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

All About Tags And How They Can Help The Internet Marketer

Tags are the new keywords. You see them everywhere, in blog directories, in video repositories, in social networking websites.  They are often presented as a group of words inside a block.  The hottest tags are printed with bigger fonts and at a higher intensity.  The less popular tags, on the other hand, have smaller fonts and lighter colors. But what are tags, exactly, and why should you care? Tags Are More Than Just Novelties Introduced a couple of years ago in direct opposition to the mechanical indexing methods performed by search engines, tags are devices that empower the actual internet users themselves to properly categorize content according to their appropriate classification. Conversion Rate Optimization Search engines are powered by search engine spiders, robotic little creatures that crawl through each and every web page on the internet.  These spiders index the web pages according to the search engine’s predefined algorithms....
Post a Comment
Read More »

Social Bookmarking And What It Can Do For Your Online Business

Much has been said about the tag and ping method, but to best optimize such a tactic, one has to familiarize himself with the basics of social bookmarking as well. Conversion Optimization Look at the tool icons on top of your current browser window.  See the icon labeled with a star as “Favorites?”  If you’d click on the same, you’d have the opportunity to be able to add this web page to your list of favorites, and view the same later on.  This is called bookmarking, and it is quite an important tool for the overall web experience. But this kind of bookmarking is limited to the capacity of your own computer.  The web pages you will select will be stored in your hard drive.  Social bookmarking is quite different from this. What Is Social Bookmarking? Social bookmarking allows you to create an account with a variety of existing services.  This account will give you the option to bookmark your favorite websites under certain categories....
Post a Comment
Read More »