Skip to main content

Using Keywords In Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.

The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. 

Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

Comments

Trending Posts on Digital Marketing Sparks

How to Make a YouTube Video

Are you interested in making your own videos to upload to YouTube and to share with the rest of the internet community?  If you are and if this is your first time trying to do so, you may be wondering how you can go about making your own videos.  Although the process of making a YouTube video may seem like a complicated one, it isn’t necessarily.  Even those with a low amount of computer knowledge are able to successfully make their own videos, many of which later end up on YouTube. The first step in making a YouTube video is to get a video recording device.  Video recording devices come in a number of different formats.  For instance, it is possible to use cell phones, webcams, or traditional camcorders.  If you are interested in using your cell phone to help you make a YouTube video, you will need to make sure that your cell phone has video recording capabilities.  You will find that most new, modern cell phones do.  For the best quality v...

Why Social Media Sites are So Popular

Do you use the internet on a regular basis?  If you do, there is a good chance that you have heard of websites like Twitter, Facebook, LinkedIn, or Yahoo! What do all of these websites have in common?  They are known as social media websites.  Social media websites, over the past few years, have rapidly increased in popularity, so much that many are wondering why. Performance Marketing Agency If you have used a social media website before, it is likely that you are already fully aware of their popularity and the reason for popularity. There is just something about these websites that draw in millions of internet users.  With a wide variety of different social media websites available, there are a wide variety of different reasons for their popularity.  One those reasons being the ease of use.   Social media websites are, for the most part, easy to use. Most sites are easy to navigate.  In fact, many require little knowledge of the in...

What to Look for in an Affiliate Program before Joining

Pay Per Lead Affiliate programs offer you a unique and very rewarding opportunity to make money. Whether you are in business online and are just looking for a way to multiply your revenue streams, or whether you are just starting a site and you plan to use affiliating as your sole means of income, there's a lot of money to be made. However, don't go jumping into the first affiliate program you find. There are some very important things you will want to know about these programs before you decide which one to join. The first thing to look at in an affiliate program is who it caters to. Some of the affiliate programs are very specific in their clientele, such as gambling, sports, retail, wholesale, business-to-business, and etc. Be sure to choose those who are likely to have affiliates such as yourself. Another thing to consider is the plan the affiliate uses. Is it PPC, PPL, or PPS? Depending on your goals, you may wish to select an affiliate program with a particu...