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7 Tips to Help You Create Killer Headlines

Much as how people say that we should never judge a book by its cover, we still do.  A fanciful cover – more notably, a fanciful title – is often enough to excite us and compel us to draw our wallets to purchase the material.

The same can be said about a movie.  It may receive some bad reviews later on, but its title can still sell a million tickets.

The same goes for digital products.

I’m talking about articles, eBooks, special reports, sales pages, and even e-Zine issues, all of which are written materials, all of which require the usage of one captivating phrase or statement that should aim to engage people once they’re able to read the same…

Yes, we will be discussing headlines in this article… headlines that will boost your sales, headlines that will increase your emails’ open rate, headlines that will enchant your readers to, well, read until the very end of your piece, enough space for you to deliver the coup de grace: your business message as well as your call to action.

There is a science to writing headlines, and it will serve you well to study this science and implement the same in your writings and in your campaigns.

Here are 7 scintillating tips that will help you come up with the best headlines possible.

1. Stick with the classics.  There are timeless headlines that have made their way to the swap files of countless copywriters from all over the world.  These are headlines that are proven to achieve results.  Their models are copied, but modified to suit particular products.  When in doubt, stick with these proven headlines and simply change and add the components that will make them your own.  Here are some examples of timeless headlines:

- The Secret Of _________
- At Long Last, The Formula For ___________ Is Finally Revealed!
- Have You Ever Wondered Why ___________________?

2. Never forget relevancy.  At all times, your headline should remain relevant to the subject matter of your product.  You want to win the attention of quality prospects, not mere passersby.  You wouldn’t want to mislead people into thinking that your offer is about one thing, when it is in fact about something totally different.

3. Keep your words short.  Avoid multi-syllable words, at least for your headline.  Keep your words simple and easy to pronounce.  People read aloud in their minds.  If the words you will use for your headline will be hard to speak out, they might lose interest and proceed to other matters.

4. It must arouse curiosity.  Curiosity is a pretty powerful trigger.  Your headline should be able to tap into this emotion.  Ask a question.  Deliver a shocking statement.  State a surprising statistic.  Do what you can to grab a hold of the inquisitive nature of your readers.

5. It must build up desire.  As early as your headline, you must find ways by which you can compel your readers to act.  This can be done by tapping into their possessive nature.  Try to stir up a desire for your offer by pushing some triggers.  Fear, for example, is a powerful emotion that you can tap into.  Hope is yet another aspect you can explore.  Vanity is likewise a good prospect for your focus.

6. Never lose track of your goal.  The end goal is to bag some sales.  A witty headline may come to mind, but you have to ask yourself: will such a headline help you increase your profit?

7. Test your headline.  Just because you feel you have a winning headline doesn’t mean it’ll help you convert readers into sales.  Test your headline.  A variety of tracking tools are available for your disposal.  Determine if your readers are actually clicking on your headline to read your piece.  If they’re not, then some adjustments are in order.
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