Skip to main content

7 Tips to Help You Create Killer Headlines

Much as how people say that we should never judge a book by its cover, we still do.  A fanciful cover – more notably, a fanciful title – is often enough to excite us and compel us to draw our wallets to purchase the material.

The same can be said about a movie.  It may receive some bad reviews later on, but its title can still sell a million tickets.

The same goes for digital products.

I’m talking about articles, eBooks, special reports, sales pages, and even e-Zine issues, all of which are written materials, all of which require the usage of one captivating phrase or statement that should aim to engage people once they’re able to read the same…

Yes, we will be discussing headlines in this article… headlines that will boost your sales, headlines that will increase your emails’ open rate, headlines that will enchant your readers to, well, read until the very end of your piece, enough space for you to deliver the coup de grace: your business message as well as your call to action.

There is a science to writing headlines, and it will serve you well to study this science and implement the same in your writings and in your campaigns.

Here are 7 scintillating tips that will help you come up with the best headlines possible.

1. Stick with the classics.  There are timeless headlines that have made their way to the swap files of countless copywriters from all over the world.  These are headlines that are proven to achieve results.  Their models are copied, but modified to suit particular products.  When in doubt, stick with these proven headlines and simply change and add the components that will make them your own.  Here are some examples of timeless headlines:

- The Secret Of _________
- At Long Last, The Formula For ___________ Is Finally Revealed!
- Have You Ever Wondered Why ___________________?

2. Never forget relevancy.  At all times, your headline should remain relevant to the subject matter of your product.  You want to win the attention of quality prospects, not mere passersby.  You wouldn’t want to mislead people into thinking that your offer is about one thing, when it is in fact about something totally different.

3. Keep your words short.  Avoid multi-syllable words, at least for your headline.  Keep your words simple and easy to pronounce.  People read aloud in their minds.  If the words you will use for your headline will be hard to speak out, they might lose interest and proceed to other matters.

4. It must arouse curiosity.  Curiosity is a pretty powerful trigger.  Your headline should be able to tap into this emotion.  Ask a question.  Deliver a shocking statement.  State a surprising statistic.  Do what you can to grab a hold of the inquisitive nature of your readers.

5. It must build up desire.  As early as your headline, you must find ways by which you can compel your readers to act.  This can be done by tapping into their possessive nature.  Try to stir up a desire for your offer by pushing some triggers.  Fear, for example, is a powerful emotion that you can tap into.  Hope is yet another aspect you can explore.  Vanity is likewise a good prospect for your focus.

6. Never lose track of your goal.  The end goal is to bag some sales.  A witty headline may come to mind, but you have to ask yourself: will such a headline help you increase your profit?

7. Test your headline.  Just because you feel you have a winning headline doesn’t mean it’ll help you convert readers into sales.  Test your headline.  A variety of tracking tools are available for your disposal.  Determine if your readers are actually clicking on your headline to read your piece.  If they’re not, then some adjustments are in order.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

International Law and Public Domain Works

Performance Marketing Agency When it comes to determining whether a work is in the public domain or not, you need to pay attention to the country that the original copyright, if any, was acquired in. Each country has different copyright laws that determine when a work becomes public domain material.  International law is just what it says – International. In other words, the copyright laws of Japan apply to people in other countries who want to use work that was copyrighted in Japan.  If the work is still covered by Japan copyright law, but would no longer be covered under United States copyright laws, the work is not in the public domain – in any country.  You must adhere to the copyright laws of the country where the work was copyrighted in the first place. This is true for all works copyrighted in all countries, no matter what country you may reside or use the work in.  The copyright laws are not the same in every country. It is important tha...
Post a Comment
Read More »

Why You Should Rate YouTube Videos You Watch

Do you regularly find yourself visiting the YouTube website to watch fun, exciting, and vividly entertaining videos?  If not, you will want to do so, as you will likely find yourself enjoying everything that YouTube has to offer.  If you are already a YouTube visitor, do you currently rate the YouTube videos that you watch or leave comments to the video submitter?  If not, you will want to think about doing so, as there are a number of reasons as to why you should, as well as benefits to doing so.   Perhaps, the greatest reason as to why you should rate a YouTube video that you watched or even leave comments to the YouTube member that uploaded it is because it gives the YouTube member in question something to feel good about.  YouTube gives any internet user, someone just like you, the ability to make, upload, and share their videos.  There are some YouTube members who put a lot of thought, time, and hard work into making each and every one of th...
Post a Comment
Read More »

Copy Writing Crash Course - Part 3

Learning How to Write For an Online Audience Writing your own sales copy will require some writing skills, first and foremost.  If you do not know the basics of writing, you might as well surrender the thought of doing your own copy writing and consider hiring the services of a professional instead.  You can study advanced cuisine techniques if you do not know how to cook.  You cannot enter law school without graduating from a pre-law course.  You cannot start learning soprano if you don’t know how to sing. The same thing applies here.  If you cannot write, don’t try copy writing.  Copy writing is a more advanced form of writing, but writing remains a basic requirement of the same. If you do possess some writing prowess, then read on, as what is coming may be far different from what you’re expecting. The Basics Of Writing For Web Readers Performance Marketing Agency You may have done some writing before, for school, for your work, or...
Post a Comment
Read More »