Pay Per Lead Marketing The purpose of your sales page is to sell your product. But this isn’t accomplished all the time. Why? Because chances are, readers aren’t getting a clear idea about the value of the product or package being offered. This, however, can be remedied by including some things in your sales page. 1. The amount of time you spent in preparing your product. This may be in weeks or in months. Nevertheless, your readers should know that it took you a long period of time to prepare the product, either because it took that long to research its content, or it took that long to test the procedures contained therein. Such will immediately add value to the product, as your readers will realize that your offer isn’t something that was hastily prepared overnight. 2. The financial investment you have made in preparing the product. You may have spent some cash in having the product prepared. Or you may have spent some ...