Ten Things That Marketers Should Be, But Aren’t, Including on Their Sales Pages

Pay Per Lead Marketing

The purpose of your sales page is to sell your product.  But this isn’t accomplished all the time.  Why?  Because chances are, readers aren’t getting a clear idea about the value of the product or package being offered.

This, however, can be remedied by including some things in your sales page.

1. The amount of time you spent in preparing your product.  This may be in weeks or in months.  Nevertheless, your readers should know that it took you a long period of time to prepare the product, either because it took that long to research its content, or it took that long to test the procedures contained therein.  Such will immediately add value to the product, as your readers will realize that your offer isn’t something that was hastily prepared overnight.

2. The financial investment you have made in preparing the product.  You may have spent some cash in having the product prepared.  Or you may have spent some cash in testing the methods you have delineated therein.  Mention the price it cost you, as this will most certainly add value to the finished product.  Put yourself in your readers’ shoes.  Would you prefer a product that someone created without spending a single cent, or a product that someone spent thousands of dollars on to ensure the finest quality possible?

3. The size of the product.  If you’re offering an information product, this may be expressed in terms of page count or file size, whichever would look more attractive.  As a rule, if you’re offering a voluminous work of more than 80 pages, don’t be afraid to mention the page count.  If you’re offering a product with fewer pages but with lots of graphics, mention the file size in kilobytes (KB) to make it appear meaty.

4. The rights that come with the product.  If you’re offering resale or master resale rights with your product, do not forget to mention the parameters of such license.  Also, do not fail to mention the benefits that your customers will receive from the same.  Do not market it as a mere product.  Market it as a business they can earn from, because that’s what resale and master resale rights provide… an income stream for the owner of the rights.

5. The freshness of the product.  If your product has never been offered before, mention that fact as well.  One of your prospects’ fears is that they might end up buying a redundant product, something which is similar to what they have invested on before.  Your product itself may be new, or the ideas you will share are novel.  Mention these in your sales page.

6. The exclusivity of the product.  If your product is not offered anywhere else, more so when it will not be offered anywhere else after your campaign is finished, mention the same.  This will compel your readers to seriously consider your offer.  Exclusivity is a great motivator.

7. The razor’s edge.  Have you decided to take a irreverent, take-no-prisoners approach with your product?  Mention that fact as well.  Psychology will show us that deep down inside, everyone loves a rebel.  There is more truth to a rebel’s words, after all.

8. Other people’s words about your product.  Testimonials can instantly boost your stock.  People will trust someone else’s words about your offer than your words about your own product.  Testimonials carry a sense of objectivity, after all.  Just make sure that you’ll publish only the favorable ones.

9. The bonuses the come with your product.  In internet marketing, bonuses have become a necessity.  Bonuses instantly increase the perceived value of your package.  They also speak so much about your ability to over-deliver.  However, offering a product without bonuses can also work to your advantage, for as long as you’d market it correctly.  Tell them that your product is very valuable as it is that it doesn’t need any bonuses to jack up its value and you’d be surprised at the response you will receive.

10. An efficient call to action.  Many marketers believe that calls to action should be delivered at the end of the sales page.  This is a mistake.  Calls to action should be delivered even when the sales page begins.  These calls to action can be in the form of methods that will pull your readers into your offer by making them know that what you have to offer concerns them.  Your calls to action should eventually grown more powerful, so that in the end, when you deliver your coup de grace, they’d have no recourse but to say yes.