Skip to main content

Ten Things That Marketers Should Be, But Aren’t, Including on Their Sales Pages

Pay Per Lead Marketing
The purpose of your sales page is to sell your product.  But this isn’t accomplished all the time.  Why?  Because chances are, readers aren’t getting a clear idea about the value of the product or package being offered.

This, however, can be remedied by including some things in your sales page.

1. The amount of time you spent in preparing your product.  This may be in weeks or in months.  Nevertheless, your readers should know that it took you a long period of time to prepare the product, either because it took that long to research its content, or it took that long to test the procedures contained therein.  Such will immediately add value to the product, as your readers will realize that your offer isn’t something that was hastily prepared overnight.

2. The financial investment you have made in preparing the product.  You may have spent some cash in having the product prepared.  Or you may have spent some cash in testing the methods you have delineated therein.  Mention the price it cost you, as this will most certainly add value to the finished product.  Put yourself in your readers’ shoes.  Would you prefer a product that someone created without spending a single cent, or a product that someone spent thousands of dollars on to ensure the finest quality possible?

3. The size of the product.  If you’re offering an information product, this may be expressed in terms of page count or file size, whichever would look more attractive.  As a rule, if you’re offering a voluminous work of more than 80 pages, don’t be afraid to mention the page count.  If you’re offering a product with fewer pages but with lots of graphics, mention the file size in kilobytes (KB) to make it appear meaty.

4. The rights that come with the product.  If you’re offering resale or master resale rights with your product, do not forget to mention the parameters of such license.  Also, do not fail to mention the benefits that your customers will receive from the same.  Do not market it as a mere product.  Market it as a business they can earn from, because that’s what resale and master resale rights provide… an income stream for the owner of the rights.

5. The freshness of the product.  If your product has never been offered before, mention that fact as well.  One of your prospects’ fears is that they might end up buying a redundant product, something which is similar to what they have invested on before.  Your product itself may be new, or the ideas you will share are novel.  Mention these in your sales page.

6. The exclusivity of the product.  If your product is not offered anywhere else, more so when it will not be offered anywhere else after your campaign is finished, mention the same.  This will compel your readers to seriously consider your offer.  Exclusivity is a great motivator.

7. The razor’s edge.  Have you decided to take a irreverent, take-no-prisoners approach with your product?  Mention that fact as well.  Psychology will show us that deep down inside, everyone loves a rebel.  There is more truth to a rebel’s words, after all.

8. Other people’s words about your product.  Testimonials can instantly boost your stock.  People will trust someone else’s words about your offer than your words about your own product.  Testimonials carry a sense of objectivity, after all.  Just make sure that you’ll publish only the favorable ones.

9. The bonuses the come with your product.  In internet marketing, bonuses have become a necessity.  Bonuses instantly increase the perceived value of your package.  They also speak so much about your ability to over-deliver.  However, offering a product without bonuses can also work to your advantage, for as long as you’d market it correctly.  Tell them that your product is very valuable as it is that it doesn’t need any bonuses to jack up its value and you’d be surprised at the response you will receive.

10. An efficient call to action.  Many marketers believe that calls to action should be delivered at the end of the sales page.  This is a mistake.  Calls to action should be delivered even when the sales page begins.  These calls to action can be in the form of methods that will pull your readers into your offer by making them know that what you have to offer concerns them.  Your calls to action should eventually grown more powerful, so that in the end, when you deliver your coup de grace, they’d have no recourse but to say yes.
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

International Law and Public Domain Works

Performance Marketing Agency When it comes to determining whether a work is in the public domain or not, you need to pay attention to the country that the original copyright, if any, was acquired in. Each country has different copyright laws that determine when a work becomes public domain material.  International law is just what it says – International. In other words, the copyright laws of Japan apply to people in other countries who want to use work that was copyrighted in Japan.  If the work is still covered by Japan copyright law, but would no longer be covered under United States copyright laws, the work is not in the public domain – in any country.  You must adhere to the copyright laws of the country where the work was copyrighted in the first place. This is true for all works copyrighted in all countries, no matter what country you may reside or use the work in.  The copyright laws are not the same in every country. It is important tha...
Post a Comment
Read More »

Why You Should Rate YouTube Videos You Watch

Do you regularly find yourself visiting the YouTube website to watch fun, exciting, and vividly entertaining videos?  If not, you will want to do so, as you will likely find yourself enjoying everything that YouTube has to offer.  If you are already a YouTube visitor, do you currently rate the YouTube videos that you watch or leave comments to the video submitter?  If not, you will want to think about doing so, as there are a number of reasons as to why you should, as well as benefits to doing so.   Perhaps, the greatest reason as to why you should rate a YouTube video that you watched or even leave comments to the YouTube member that uploaded it is because it gives the YouTube member in question something to feel good about.  YouTube gives any internet user, someone just like you, the ability to make, upload, and share their videos.  There are some YouTube members who put a lot of thought, time, and hard work into making each and every one of th...
Post a Comment
Read More »

Copy Writing Crash Course - Part 3

Learning How to Write For an Online Audience Writing your own sales copy will require some writing skills, first and foremost.  If you do not know the basics of writing, you might as well surrender the thought of doing your own copy writing and consider hiring the services of a professional instead.  You can study advanced cuisine techniques if you do not know how to cook.  You cannot enter law school without graduating from a pre-law course.  You cannot start learning soprano if you don’t know how to sing. The same thing applies here.  If you cannot write, don’t try copy writing.  Copy writing is a more advanced form of writing, but writing remains a basic requirement of the same. If you do possess some writing prowess, then read on, as what is coming may be far different from what you’re expecting. The Basics Of Writing For Web Readers Performance Marketing Agency You may have done some writing before, for school, for your work, or...
Post a Comment
Read More »