Skip to main content

Here’s Why You Need to Use Landing Pages

All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business?

Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site.  Some online businessmen would even use the homepage of their websites as the landing page for their ads.  Are these businessmen making a big mistake?  Or should you follow their method in creating landing pages for their ads?

Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites.  But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you better create a special landing page for your web ads.  Why?  Here are a few reasons why you need to use landing pages for your web ads.  And take note, it would do you a lot better if you create a great landing page than a so-so one.

Reason no. 1: It is the only way you earn conversions in an affiliate marketing program.

There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis.  Basically, all you have to do is sign up with the program and submit your ad.  The program owner would then distribute your ad to various affiliates who would then place your ad on their websites.  Whenever your ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.

As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site.  Without these conversions, you actually earn nothing from the program.  Also, the more visitors that your affiliates have directed to your site, the larger would your expense be.  And the only way that you can recover from these expenses is through conversions.

Now, you sure won't get any conversion if you have posted an ad on your affiliate's site without an actual landing page for the potential customer to be redirected into.  It's just like advertising a product without actually having a store to sell your product.  Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product

It is therefore important to have landing pages for your ads because it is the only way for you to earn something in an affiliate program.  Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.

Reason no. 2: Other web pages may just not be enough.

Many people make the mistake of making their website's homepage as the landing page for their ads.  The same is true for those who make use of other pages like a "contact us" page or a product page.  Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites.  The same is with the other two pages mentioned.  If you want to be successful in an affiliate program, we're sure that you don't want your landing page to cater to the needs of various people, most of which may not be really interested with your product.

When choosing a landing page, you must always have the customer directed into that page in mind.  Therefore, your landing page must be relevant to the keywords and the contents you placed on your ad.  It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.

Final Word

You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit.  But if you get into an affiliate marketing program without actually having a landing page, you'll end up paying too much without getting anything in return.  So if you still don't have a landing page for your ads, you better start creating one now.  And don't get us wrong; it isn't enough for you to have just a landing page—it should be a great landing page!
Labels:

Comments

Post a Comment

Trending Posts on Digital Marketing Sparks

Start Viral Marketing Campaigns Using E-books

Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website. Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.  Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family. Before you know it the E-book is spreading across the Internet li...
Post a Comment
Read More »

The Importance of Knowing and Following All YouTube Rules

Are you interested in joining the YouTube community?  If you are, you will need to register for a free YouTube membership account. To register, you need to fill out a short form, which will ask you a few personal questions. In a matter of minutes, you can be on your way to rating or reviewing the YouTube videos you watch or even uploading your own videos!  How fun does that sound? Although YouTube is a lot of fun, whether you are only interested in watching videos or if you want to upload your own, YouTube, like all other online websites, has a number of rules and restrictions.  It is not only important that you know those rules, but that you follow them, as there are a number of consequences for not.  Just a few of the rules enforced on YouTube are outlined below. Performance Audit If you are only interested in watching YouTube videos, not necessarily uploading your own, you will find that there are less rules and restrictions for you.  One of the...
Post a Comment
Read More »

The Irony of Information Overload

When it comes to Internet marketing, there are a number of woeful ironies. None is worse than the irony of informational overload. Whenever someone asks for advice from seasoned Internet marketers, they will almost always get a reply that goes something like this “first, develop an information base through self-education; then, take action and continue to stay abreast with new developments.” Digital Media Marketing This is excellent advice, but unfortunately, many people fail in the self-education phase. They attempt to take in too much too fast – and are unable to analyze any of it well enough to actually put it into practice. This is also apparent in non-IM niches. Many people who simply receive too many information products will often stop reading them altogether. Even though they could benefit greatly from the information, they have developed a negative connotation that prevents them from considering it. This is important to keep in mind when attempting up-sal...
Post a Comment
Read More »