Digital Marketing Sparks

So you’ve created your own eBook, or have otherwise caused the preparation of the same.  Or maybe you have purchased an already existing eBook with its master resale rights or private label right. Now, you’re contemplating on how much you’re going to sell it to recover your investments.  You’re already thinking about hiring a copywriter to create a sales page, or maybe, you’re even studying the basics of copy-writing to write your own sales copy. But is selling the eBook the best step to take?  Indeed, you may gain some sales, either through your efforts, or through the efforts of your affiliates, but this will be short term profit.  The earnings will only be good for a number of transactions. Here’s an alternative you may decide to take: give away your eBook for free and make it viral. At first glance, you may think of this tactic as dismissive.  After all, where’s the money in giving something away for free, right? Well, such an eBook c...

It’s not enough that you generate a lot of visitors to your website.  If those visits do not convert into clicks, then your AdSense campaign is doomed.  It’s not automatic that every visitor to your website will click on your ads.  No.  That will be a critical error to assume as such. The simple solution would seem to be: lead visitors into clicking the ads displayed on your pages. But no.  This is not allowed by Google’s TOS.  You will be prohibited from asking your visitors to click on the ads.  The consequences are dire indeed.  Your earnings will be held.  Worse, your account will be terminated. So, how do you improve your click through rate ? Remedy Against Ad Blindness Your number one enemy will be ad blindness, or ad numbness as many people call it.  It seems that visitors have become accustomed to seeing ads displayed on web pages, so much so that they have become immune to them.  Yes, a great majorit...

Fortune can be found on the internet, and for many folks, that opportunity is spelled A-D-S-E-N-S-E.  Indeed, Google’s Pay Per Click (PPC) program has caught the attention and interest of many online entrepreneurs because of the ease by which ads can be displayed, the promise of compensation that the potential number of clicks can bring, and the technology (specifically contextual relevancy) that is behind such a system.  A lot of online entrepreneurs have actually made a living – yes, you read that right, MADE A LIVING – by creating dozens if not hundreds of websites pulling in thousands of dollars per day in PPC revenues. Such is the appeal of Google AdSense. But did you know that there are other PPC programs out there that have brought just as much, if not more, success than AdSense?  These are the PPC programs the polarities of which may have taken a back seat to the more accepted Google system, but are efficient with their own mechanics nonetheless. L...

There are three common mini e-book mistakes you should avoid. If you don't take the proper precautions to identify these mistakes and to make sure you don't commit them yourself, you simply will not earn as much as you potentially could. The first of the common mini e-book mistakes you should avoid is failing to provide the proper incentives for your affiliates and resellers. Heard this before? That's because it's important and true. People will go out of their way to download something if it is free, but if they have no incentive to then redistribute it, it will probably sit on their computer and go nowhere. So, before you even create a mini e-book, you will want to create some clear, compelling incentives for your potential distributors. The second of the common mini e-book mistakes you should avoid is failing to create pre-launch buzz. This is one of the best possible ways in which you can gain massive amounts of traffic – create anticipation! Get people ...

When it comes to the challenge of writing an eBook, you are given two options: whether to write the eBook yourself; or whether to hire someone to write the same for you. If you are possessed with great writing skills and if you have the time for such an undertaking, then by all means, write the eBook yourself.  This is the ideal scenario.  After all, this is the case where you will have full control over how the finished product will appear. But if you don’t have the flair for writing, or if you don’t have the time for such a job, then it will be best to hire someone to do the writing for you.  This is called outsourcing, and it is a fast growing industry within the internet marketing industry. Outsourcing refers to the contracting of outside help to fulfill some functions of your business.  Such service is provided by what we call as freelancers.  A freelancer who will do the writing chores for you is called a ghostwriter.  He is tagged as...

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing strategy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project. With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.  Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their fri...

Creativity.  This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.  It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.  While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.  While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads ...

All the products that you want to sell online are ready.  You have already signed up with the Google Adsense program or with other affiliate marketing programs and you have already prepared the ad you want to post on your affiliate’s site.  Your mind is now set to being the next most successful online businessman.  But is there anything else that you might have forgotten to prepare?  Maybe none.  But how about your landing pages?  Are they all set for your business? Landing pages are simply web pages where visitors are directed to whenever they click a result in a web search or whenever they click a web ad.  For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your ad on your affiliate’s website.  Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an...

Considered today as one of the best and easiest way to earn some money, affiliate marketing is now attracting many people to represent themselves in this type of business. But as competition is getting a bit bigger, you may need some ways to distinguish yourself from the rest of the affiliate marketers. For the major reason that many of your competitors including you are promoting the exact same program, in the exact same zone or on the exact same websites perhaps.  Now here are some tips that you may consider in order for you to stay in this business and have the chance to outwit and outplay other competitors of yours. The first thing is for you to have your own website. It is very essential for you to have your own website in considering affiliate marketing as your professional career. Secondly, potential customers primarily go to websites in order for them to search and sometimes purchase items they were looking for. For the same reason that it is much easier to remember ...

Design, design, design. To put the wonders of a good design into perspective, imagine a when we are purchasing a T-Shirt. First of all, what do we look at? The design of the T-Shirt, of course. Well most people do, other than the material factor. But let’s assume the all other factors are constant, wouldn’t the design or looks, become the key aspect then? 2 )  Design Putting oneself in another individual’s shoes, as usual. Here are another two situations. Situation A : A website with good design and breathtaking graphics. (Good color schemes with matching theme), pictures. (Optimum resolutions and relevant) and proper fonts and word sizes. Situation B : A website inversely equipped with hideous graphics and pictures in terms of resolution, quality and relevancy. (Red pictures with a bright green background) Fonts used were not matching albeit too fanciful. (Too small, artsy font-types) Situation A, visitors that enter the website are immediately awestruck by t...

Over the past years, web hosting has grown bigger than it used to be. With more companies getting into this business and finding the many benefits it can give them, the demand for web hosting has never been higher. These seem to be the trend of today. 38 million people have put up their very first websites online this year 2005 alone. It is estimated that by 2008, the internet sales industry will top then dollar bank. And to think, majority of those sites will be offering different affiliate programs for people to choose and participate into. This only means one thing. It is easier now to find the right web host for your application. The possibility of quality web hosting companies separating themselves from the rest of the industry is anticipated. If this is done, the unprofessional and incompetent ones will suffer.  Support will be the number one consideration for people when choosing a web host. It will be obvious that traditional advertising will become less an...

There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities.  People like using file services to download music for two simple reasons, they’re free, and there is an incredible selection. The fact is Pandora’s Box has been opened. In Napster’s wake, other quasi-legal services quickly emerged… a lot of them. Even if they are closed, others will succeed them.  Major record companies would like to thing otherwise but they are never going to stop file sharing. Net users are file sharers…plain and simple. Long before the Internet came into being, people made cassette tapes of their favorite music for their friends…cd burners are so much easier and faster.  So how can you use this to help your viral marketing campaign along? Think about this. Once s...

It’s always a race to win visitors.  Marketing strategies are being employed left and right in a constant effort to garner the attention of web users and drive them to our websites.  There are some tried and tested strategies that Internet marketers use, but perhaps, because of the need to innovate, a lot of unconventional ones are also making the rounds. It is not uncommon to find a novel tactic being employed.  But sometimes, the technique so used is so unorthodox that it may even come off as weird to most people.  Though you can’t blame online businessmen for trying, since, as we’ve said, it’s a race to win visitors. Take this for example.  I once chanced upon a website that offered $5 just for signing up.  However, to en-cash the said credits, you would have to become an affiliate and increase your funds to $500.  A cursory look at the products and the jaded Internet marketer would immediately see that it would take at least a year and a...

So you want to earn money online, but there are a lot of reservations in your mind.  You’re most probably thinking about a lot of things that the anonymous channels on the internet have left rather unsecured.  After all, how many horror stories have you heard?  How many people have told you that the World Wide Web is a paradise for scam artists and cyber hoodlums wanting to make some quick bucks at your expense?   These reservations can’t be helped.  I perfectly understand why you’re nurturing them.  The internet is a fairly new venue for people interaction, and as such, acceptance issues are to be expected.  I mean, when the television was first marketed in the 1950’s, some quarters condemned it as the devil’s tool, right? But I want to assure – nay – guarantee that earning money online is not only a possibility.  By taking the right steps, you’d discover that it can be a reality.  You’d be surprised to know how many people ...

The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits. Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?  Here are some powerful tips on how to boost your affiliate program commissions overnight. 1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.  There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to...

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.  1) Do not use splash pages Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page. 2) Do not use excessive banner advertisements Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valuable content and weave relevant affiliate links into your content, and let your visitors feel that they wan...

If the thought of generating 35,000 unique visitors per day seems like an impossibility for you, then you’re in the wrong business, dear friend.  The fact of the matter is that such a statistic is very doable, and can even be easily surpassed given the right knowledge and the right skill set. How can you generate 35,000 unique visitors per day?  Now that is the question!  In this article, we’re going to discuss specific ways which you can employ to help you achieve this number of visitors.  But there are certain things you must learn, and there are certain things which you should not take for granted.  Read on and find out what you should and what you should not be doing. It All Takes Time The first thing you should learn is that you won’t be able to generate that many visitors overnight.  It will take time, ranging from weeks to months, depending on the efficiency of the methods you will choose to implement.  The undoing of many webmas...

Though you can succeed as an affiliate even without the benefit of having your own website, the fact is, you will do so much better if you do have your own web pages established in the world wide web.  There are many reasons for this: Having your own website will give you the liberty to try out a variety of marketing tactics which would otherwise be limited by other venues like free blog accounts, free web hosting services and the likes. Having your own website will give you total control over the components necessary for your affiliate marketing success. Most importantly, having your own website will give you ONE central destination where you can lead your prospects.  You won’t have to promote each and every affiliate link individually, you can host all of them under one banner and lead people there instead. Please take note of the third reason why having your own website will greatly benefit your affiliate marketing campaign .  This will be central in ou...