Digital Marketing Sparks

How you would like to meet and communicate with other internet users, especially ones that share the same views and beliefs as you do? If you would then you may want to think about joining a social networking website, if you haven’t already done so. When it comes to easily finding and communicating online with other internet users, social networking sites are, perhaps, the best way to go. Conversion Optimization If you are interested in joining a social networking website, the first thing that you will need to do is find a network to join. You can easily find a number of networks by performing a standard internet search. For the best search results, you may want to search with the words social networking or social networking websites.  In your search, it is likely that that you come up with a fairly large number of different networking sites.  Popular sites that may be included in your search results may include, but will not be limited to, MySpace, Twitter, LinkedIn...

Individuals, of all different ages, enjoy meeting and communicating with other internet users.  Despite the fact that individuals of all ages use the internet to socialize, there are certain groups of individuals that do more than others. Those groups of individuals include students, both high school students and college students. For that reason, it is only fitting that there should be a social networking website that has a focus on these particular individuals. That networking website is known as Facebook. Conversion Optimization Facebook may not be as well known as other popular social networking websites, such as Yahoo! 360 or MySpace, but it is still popular.  That popularity is mostly among high school students and college students, mostly because Facebook focuses on these individuals in particular.  With Facebook, you are required to register for a specific network. That network can either include the high school or college which you attended or are curre...

Have you been looking for love, but in all of the wrong places?  Many singles are fed up with the traditional bar scene; therefore, many are looking for alternatives when it comes to meeting and possibly falling in love with someone.  One of those alternatives is online dating. Online dating has skyrocketed in popularity.  Millions of Americans have turned to the internet in hopes of finding love.  If you are thinking about doing the same, you may be wondering if it is really worth it.  To determine whether or not it is, you are advised to examine the advantages and disadvantages of online dating.   Conversion Optimization Before you can begin to examine the advantages and disadvantages of using your social networking website for dating, it is important to remember one thing.  There are two main types of social networking websites.  The first type is often classified as traditional networking websites.  These websites are websi...

Much has been said about the tag and ping method, but to best optimize such a tactic, one has to familiarize himself with the basics of social bookmarking as well. Conversion Optimization Look at the tool icons on top of your current browser window.  See the icon labeled with a star as “Favorites?”  If you’d click on the same, you’d have the opportunity to be able to add this web page to your list of favorites, and view the same later on.  This is called bookmarking, and it is quite an important tool for the overall web experience. But this kind of bookmarking is limited to the capacity of your own computer.  The web pages you will select will be stored in your hard drive.  Social bookmarking is quite different from this. What Is Social Bookmarking? Social bookmarking allows you to create an account with a variety of existing services.  This account will give you the option to bookmark your favorite websites under certain categories....

The goal of most business owners is to make money. This often results with the selling of a particular product or service.  However, to sell that product or service business owners need to alert the general public.  Customer cannot buy a product or a service if they do not know that it exists.  That is why, as a business owner, you need to advertise your business.   Conversion Rate Optimization When it comes to advertising there are many business owners who literally cringe.  Are you doing this now?  There is a good chance that you are because many advertising methods cost money. As a business owner you want to make money not spend it, right?  Unfortunately, if you believe that all forms of advertising take money, you are sadly mistaken. Although you may have to spend money to make your business what you want it to be, there are ways to promote your business and the products or services that you sell without having to spend any money at ...

Yahoo is one of the most well known companies in the entire world.  They are often considered an internet giant.  This is because Yahoo offers a wide range of different online services. Those services include, but are not limited to, shopping, gaming, travel, music, movies, and more.  In fact, Yahoo is also well known for their creation of an online social network. That network is known as Yahoo! 360. Conversion Rate Optimization To sign up for Yahoo! 360, you must have a Yahoo user id and password.  If you already have a Yahoo email account or participate in another Yahoo program, you should be able to use the same information. In the event that you do not have a Yahoo user id and password, but you would like to get one, you easily can, all in a matter of minutes.  You should be able to do this from the Yahoo! 360 homepage or by visiting Yahoo’s main web page. Once you have a Yahoo user id, the sign up process literally takes seconds. After that, ...

Tags are the new keywords. You see them everywhere, in blog directories, in video repositories, in social networking websites.  They are often presented as a group of words inside a block.  The hottest tags are printed with bigger fonts and at a higher intensity.  The less popular tags, on the other hand, have smaller fonts and lighter colors. But what are tags, exactly, and why should you care? Tags Are More Than Just Novelties Introduced a couple of years ago in direct opposition to the mechanical indexing methods performed by search engines, tags are devices that empower the actual internet users themselves to properly categorize content according to their appropriate classification. Conversion Rate Optimization Search engines are powered by search engine spiders, robotic little creatures that crawl through each and every web page on the internet.  These spiders index the web pages according to the search engine’s predefined algorithms....

You have most probably seen them in a lot of the popular, youth-oriented websites today.  They are a bunch of keywords bunched together in a box under the label of “tags.”  But what are tags, exactly?  And what do they mean to a marketer who wishes to establish his presence in the World Wide Web. Performance Marketing In such a short time, tags have become the “cooler” alternative for information search on the internet.  And in this business, knowing what is cool is tantamount to knowing what is hot, and knowing what is hot more or less will tell you where the most profitable market is. Tags In A Nutshell A lot of people confuse tags with keywords.  This shouldn’t be the case.  Keywords are the terms that people use to search for information using the many search engines in cyberspace.  Tags, on the other hand, are the terms that webmasters and bloggers use to categorize their content, and the terms that more and more online users use...

Online social networks have rapidly increased in popularity, especially over the past couple of years.  Social networking websites are popular because they easily allow you to find, connect with, and develop friendships with other internet users, often ones that share the same interests as you. To find those individuals, you must join a social networking website and create a profile.  It is often advertised that your social networking profile is the key to making and finding friends online. Performance Marketing As previously mentioned, your social networking profile is important when it comes to meeting other internet users. This is because, in most cases, internet users are looking to chat with someone who has the same goals, views, beliefs, and interests as they do.  Without a personal profile, it would be difficult or impossible to tell what your interests are. That is why social networking profiles are not only important, but they are needed. When it co...

Do you use the internet on a regular basis?  If you do, there is a good chance that you have heard of websites like Twitter, Facebook, LinkedIn, or Yahoo! What do all of these websites have in common?  They are known as social media websites.  Social media websites, over the past few years, have rapidly increased in popularity, so much that many are wondering why. Performance Marketing Agency If you have used a social media website before, it is likely that you are already fully aware of their popularity and the reason for popularity. There is just something about these websites that draw in millions of internet users.  With a wide variety of different social media websites available, there are a wide variety of different reasons for their popularity.  One those reasons being the ease of use.   Social media websites are, for the most part, easy to use. Most sites are easy to navigate.  In fact, many require little knowledge of the in...

We all know the value of back links when it comes to search engine optimization campaigns.  But unfortunately, some myths have developed because of many years of false assumptions brewed in the rumor mills. Performance Marketing Agency The fact is, some linking strategies are labeled as red flags by the search engines.  Determining them will help us know what to avoid. 1. When a young website suddenly gets thousands of links within a short period of time.  Search engines find it quite uncanny that a newly created website would be able to gain a lot of back links – especially one way links, within a period of a few days.  The search engines will just view the same as a red flag, that the website may potentially be involved with unfavorable practices such as link farms and the likes, to be able to amass such links.  This does run contrary to what many believe is a sound article marketing tactic: submitting articles everyday as much as possible. ...

Search engine optimization is important for getting a higher ranking on search engines. Nevertheless, it is a tough job and can be costly if you hand it to search engine optimization companies to take care of your website for you. Digital Marketing Agency Some large companies pay hundreds of thousands of dollars just to get their websites to rank higher in the large search engines like Google, Yahoo and MSN. Of course, you can definitely choose to do it all by yourself – which is great by optimizing these 6 things on your website: 1. Title Tag The title tag is the most powerful on-site search engine optimization you have, so use it creatively. What you place in the title tag should only be exact keywords you used for the web page that you are trying to optimize. Every single web page should have its own title tag. 2. Alt Tag The Alt tag is the texts for a picture. When you roll-over your mouse onto a picture and it shows some texts, you’re seeing an alt tag. You s...

Linking is the most basic way of getting high ranking in search engines now. Despite how search engine optimization changes, the number of links still decides your popularity. Other than that, it also enables you to receive a higher page rank, and that gives you an edge of earning an extra income, just by inserting a link to other websites. Digital Marketing Agency If you want others to link to you, of course you need to provide very good or interesting content on your web site. If people doesn’t really care much about the content of the website, then it’s not worthy for them to give you a link. Nevertheless, linking isn’t that hard after all, there are just a few simple steps that you need to take before requesting a link from the other sites: 1. If you want your site to deliver swarms of high targeted visitors, you need to get links from web sites with a higher popularity. First you need to get a Google toolbar from http://toolbar.google.com to know a page rank of...

Search Engine Optimization, or SEO, is a science of sorts that would enable you to ensure a favorably prominent position for your website in search engine results pages (SERPs).  And since 80% of your traffic would come from the search engines, SEO methods take on a critical importance in the success of your online endeavor.  Performance Marketing Agency There are two kinds of SEO, on page and off page.  This article will tackle the latter. Off page SEO is all about the things you could to get a high page rank (PR) for your website after it has already gone live.  These are the things which you actually execute outside the pages of your website, hence the name of this type of SEO. What are these steps?   Well, all of them are concerned with building your link popularity.  Your link popularity represents the number of back links your website has.  To check you website’s current link popularity, head over to linkpopularity.com ...

When it comes to doing business online, you will soon discover that it’s all about the traffic.  Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture.  After all, what good is a website when there’s no one there to see its pages?  How successful will your digital products be if no one would be able to know about them?  Who will avail of your services when no one will get exposed to their existence?   Digital Performance Marketing Agency Contrary to what many people believe, generating traffic for your website does not start once you pages are published and have gone live.  Traffic generation strategies start at the very moment you are conceptualizing an idea for the website itself.   This is what on page search engine optimization (SEO) is all about.  It is concerned with techniques that you could implement on your web pages themselves...

What was once considered as impossible is now a very real probability.  Yes, your website can be indexed in Google’s database within a week’s time after it goes live!  How are you supposed to do this? Google said that you should not bother to submit your website to them.  They will find your website, and once they do, they’ll index your web pages.  The reason behind this is quite simple.  Google uses links to hop from one website to another.  If they arrive at a page that is unfamiliar to their database, they will index it… and thus is the method by which your very own website can be a part of their database. Performance Marketing The problem is, there are literally billions of web pages out there.  Even with the mechanical precision by which it operates, it will take weeks, if not months, before Google can stumble upon your website for proper indexing.  The trick is in expediting this process.  And how are you supposed to do th...

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA. The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings. If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on th...

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. Performance Marketing Agency If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Keyword density is always expressed as a percentage of the total word content on a given web page. Suppose you have 100 words on your web page (not including HTML code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5% The accepted sta...